Facebook yanena kuti pakali pano ikugwira ntchito yopereka luso lazopangapanga, zomwe zidzalola kampaniyo kusamutsa maakaunti a ogwiritsa ntchito omwe anamwalira kumaakaunti (obituaries), kuti asakhale otseguka ngati akaunti yanthawi zonse. Mumayika achibale a womwalirayo pamavuto, monga zidziwitso zakubadwa zomwe zimawakumbutsa za wakufayo, malingaliro ochokera pa Facebook kuyitanira anthu omwalira ku maphwando ndi zochitika, ndi zina.
Mothandizidwa ndi luso latsopanoli, sinkhasinkhani Facebook Poletsa chisokonezo ichi, ndikusintha nkhani za wakufayo kukhala tsamba la omwalira, momwe angathere. abwenzi Lembani mawu okoma mtima kukumbukira wakufayo.
Mkulu wa Facebook adati, Sheryl Sandberg: (Tikukhulupirira kuti Facebook ipitiliza kukhala malo okumbukira okondedwa omwe timawataya nthawi zonse.)
Kampaniyo imagwiritsa ntchito ukadaulo Luntha lochita kupanga kuti aletse maakaunti a wakufayo kuti asawonekere pamasamba (osayenera) monga malingaliro aphwando, chenjezo lokondwerera tsiku lobadwa, ndi zina.
Ndipo Facebook ikugwiranso ntchito kuti ipatse abwenzi angapo apamtima kwa munthu aliyense wakufayo, ufulu wowongolera mawu ndi zolemba zotonthoza zomwe zimafalitsidwa patsamba la womwalirayo ndi abwenzi.
Onse ogwiritsa ntchito adzasankhidwa kuti alowe mndandanda wa (abwenzi apamtima) omwe ali ndi udindo woyang'anira akaunti ya munthuyo ngati atamwalira.
