YouTube, kampani yothandizirana ndi Google, yachitapo kanthu mwamphamvu poletsa oletsa zotsatsa, kulengeza "kuyesetsa kwapadziko lonse" kulimbikitsa ogwiritsa ntchito kuti asagwiritse ntchito zoletsa zotsatsa papulatifomu.
YouTube imayambitsa kampeni yapadziko lonse lapansi yolimbana ndi oletsa zotsatsa
Woyang'anira zolumikizirana pa YouTube, Christopher Lawton, adatsimikiza m'mawu ake ku Verge kuti "kugwiritsa ntchito zoletsa zotsatsa" kumaphwanya malamulo apulogalamu yotsatsira makanema. Ananenanso kuti zotsatsa ndizofunikira kuti zithandizire opanga zinthu komanso kupereka mwayi kwa mabiliyoni ambiri ogwiritsa ntchito.
"Tayamba ntchito yapadziko lonse lapansi yolimbikitsa owonera omwe ali ndi zoletsa zotsatsa pa YouTube kuti alole zotsatsa kapena kuyesa kulembetsa ku YouTube Premium kuti azichita popanda zotsatsa," adawonjezera Lawton. "Zotsatsa zimathandizira kuti pakhale chilengedwe chosiyanasiyana cha opanga zinthu padziko lonse lapansi ndipo amapatsa ogwiritsa ntchito mabiliyoni ambiri mwayi wowonera zomwe amakonda pa YouTube."
Ponena za tsatanetsatane, YouTube idalengeza mu June kuti ikulepheretsa makanema kwa ogwiritsa ntchito oletsa zotsatsa, ndipo idazindikira kuti ikuchita "kuyesa kwapadziko lonse lapansi" panthawiyo.
Tsopano, nsanja yotsatsira makanema yakulitsa kampeni yake yolimbana ndi oletsa zotsatsa padziko lonse lapansi, ndipo ogwiritsa ntchito ambiri akuti akulephera kuwonera makanema a YouTube pomwe zoletsa zotsatsa zayatsidwa.
YouTube imanena kuti zotsatsa ndi gawo lofunikira la momwe tsamba ndi opanga amapangira ndalama, ndipo amafuna kuti ogwiritsa ntchito agule zolembetsa za YouTube Premium kapena kulola zotsatsa kuti ziwonetsedwe.
Ngati mugwiritsa ntchito YouTube yaulere yokhala ndi zoletsa zotsatsa, mudzakumana ndi uthenga wochenjeza womwe umati: "Ma Ad blockers amaphwanya Migwirizano Yantchito ya YouTube” kapena “Oletsa malonda akuphwanya malamulo a YouTube.”
Uthenga womwe uli pachithunzichi umati: “Sewero la vidiyo lidzatsekeredwa mutaonera mavidiyo atatu. Zikuoneka ngati mukugwiritsa ntchito ad blocker. Kanemayo adzaletsedwa kusewera pokhapokha YouTube ionjezedwa pamndandanda wazololeza kapena woletsa malonda atayimitsidwa. "Zotsatsa zimalola YouTube kukhala yaulere kwa ogwiritsa ntchito mabiliyoni padziko lonse lapansi."
Uthengawu umalimbikitsa ogwiritsa ntchito kuyesa YouTube popanda zotsatsa pogula zolembetsa za YouTube Premium, kuti awonetsetse kuti opanga zinthu amalipidwa chifukwa cha kuyesetsa kwawo.
Pakadali pano, YouTube ili ndi zolembetsa za Premium zomwe zimawononga $13.99 pamwezi (kapena $139.99 pachaka) ku US, komanso mapulani abanja omwe amawononga $22.99 pamwezi omwe amalola anthu osakwana asanu kuti alembetse, ndi dongosolo la ophunzira lomwe limawononga $7.99 pa mwezi.
M'mwezi wa Meyi chaka chino, YouTube idalengeza cholinga chake chokhazikitsa zotsatsa zamasekondi 30 zomwe sizingalumphike pazochita bwino kwambiri, m'malo mwazotsatsa ziwiri zotsatizana za masekondi 15 omwe amakumana nawo pa pulogalamu ya YouTube pa ma TV olumikizidwa.
Komanso, YouTube posachedwapa yathetsa dongosolo lake la "Premium Lite" (Premium Lite) yomwe inali kuwonera makanema opanda zotsatsa pamtengo wotsika m'maiko osankhidwa, kuyambira pa Okutobala 25, 2023.
Mapeto
Chilengezo chaposachedwa kuchokera ku YouTube, kampani ya Google, ikuwonetsa kudzipereka kwake kuletsa oletsa zotsatsa ndikulimbikitsa kugwiritsa ntchito zotsatsa ngati njira yayikulu yothandizira opanga zinthu ndikuwonetsetsa kuti ogwiritsa ntchito ali ndi mwayi wopeza zaulere papulatifomu yake. Kampeni yapadziko lonse yolimbana ndi oletsa zotsatsa ndi gawo limodzi la izi, kulunjika kwa ogwiritsa ntchito omwe amathandizira oletsa zotsatsa ndikuwalimbikitsa kulola zotsatsa kuti ziyendetse kapena kugula zolembetsa za YouTube Premium kuti zikhale ndi zotsatsa.
Kusunthaku kukuwonetsa kufunikira kotsatsa ngati gwero la ndalama kwa opanga komanso nsanja ya YouTube yokha, popeza oletsa zotsatsa amathandizira gulu losiyanasiyana laopanga ndipo amalola mabiliyoni a owonera kuti apeze zomwe zili zaulere papulatifomu. Poganizira izi, ogwiritsa ntchito akulimbikitsidwa kuthandizira opanga zinthu polola zotsatsa kapena kugula zolembetsa za YouTube Premium.
Izi zitha kukhala kusuntha kofunikira kwa tsogolo lazandalama zazinthu kudzera kutsatsa kwapaintaneti, ndikuyang'ana kwambiri kusunga njira yotsatsa yamakono monga gwero loyambira lothandizira kulenga komanso kupereka zinthu zaulere kwa omvera. Izi zikulozera ku zovuta za oletsa malonda komanso kufunikira kophunzitsa ogwiritsa ntchito za kufunikira kwa zotsatsa pothandizira zida zapaintaneti ndikusunga bwino pakati pa zotsatsa ndi zomwe ogwiritsa ntchito akukumana nazo.
