Ukuthuthukiswa Kwewebhusayithi

Amathuluzi Okucwaninga Amagama Aphambili Ase-SEO we-2020

Amathuluzi wokucwaninga angukhiye angcono kakhulu abalulekile uma ufuna ukuqonda kangcono ukuthi ungakuthuthukisa kanjani ukugeleza komgwaqo okubhekiswe kuwebhusayithi yakho. Lokhu kusho ukuthi awazi nje kuphela amagama awukhiye ocabanga ukuthi ungathanda ukuwaqondisa, kodwa futhi nokubheka ukuthi yimaphi amagama angukhiye abantu abawasebenzisayo empeleni.

Ngenhlanhla, kunamathuluzi amaningi atholakalayo angasiza ekuhlinzekeni hhayi kuphela idatha yocwaningo lwamagama ayisihluthulelo, kodwa futhi nezibalo ezijwayelekile zethrafikhi ukukunikeza umbono wamavolumu omgwaqo ongaba khona ukuze ulinganiswe kahle nale datha. Ngokwengeziwe, amanye amathuluzi wokubeka amagama angukhiye alinganisela amagama asemqoka ngokususelwa ekuncintisaneni, ukukunikeza umbono wezinga labo lobunzima ongalikhomba.

Ngaphezu kwakho konke lokho, amathuluzi wokucwaninga angukhiye angcono kakhulu azophinde anikeze iziphakamiso zamagama asemqoka afanele okuseshwa njengoba enganikeza ukufana okungcono phakathi kwezithameli zakho ezihlosiwe nomkhiqizo noma izinsizakalo ozinikezayo.

Kukonke, ukucwaninga kwamagama asemqoka kanye namathuluzi okusesha kuyindlela enhle yokuhlola okuqukethwe kwakho nethrafikhi yakho, futhi useshe ngegama elingukhiye noma ngesihloko ukuze uthole ukuhlaziywa okungcono kwamagama asemqoka iwebhusayithi yakho okumele ikhombe ukufeza izinhloso zayo zokuthengisa.

Amathuluzi Wokucwaninga Amagama Aphambili Ase-SEO - Shazi

  1. KWFinder
  2. Phendula umphakathi
  3. I-Spyfu
  4. izitayela Google
  5. I-Serpstat
(Isikweletu sesithombe: KWFinder)

1.KWFinder

Ithuluzi elihamba phambili lokuhlaziya amagama

igoli elide
Ukuhlaziywa kobunzima
ukuhlaziywa komncintiswano
ukulandela ngomkhondo ngezikhathi ezithile zonyaka
Izinhlelo ezingabizi

Okufakiwe KWFinder Ngokwazi ukukhomba amagama angukhiye omsila omude okungaba lula ukuwabeka kahle ngenkathi usahlinzeka ngomgwaqo ohlosiwe. Awugcini nje ngokufaka ukuhlaziywa kwegama elingukhiye kuwebhusayithi yakho, kepha futhi ungakusebenzisa ukuhlaziya amanye amawebhusayithi ngokuya ngamazinga awo, ukuze ukwazi ukulinganisa umncintiswano kangcono.

I-KWFinder ayihlinzeki ngamagama angukhiye ongawasesha kuphela, kepha ifaka namamethrikhi amaningi asemqoka wokuhlaziywa kwamagama angukhiye, kufaka phakathi imiqulu yokusesha enemininingwane yomlando. Lokhu kuvumela ukukhomba izitayela zesikhathi eside kanye namagama asemqoka wesizini ongawahlelela ukukhomba ngesikhathi esifanele.

Ungasesha futhi amagama angukhiye endawo ngendawo ukuze uhlaziye ngqo ukuthi abantu bendawo yakho bafunani, ukuze babe ngamakhasimende ahlosiwe, ikakhulukazi lapho benza umugqa wokuthengisa.

Ungaba nentshisekelo yokubona:  Izandiso ezi-5 eziphezulu ze-Chrome ezizokusiza kakhulu uma uyi-SEO

Okwamanje, lolu hlelo lusekela ukulandelwa kwamagama angukhiye angaphezu kwezigidi ezi-2.5 futhi lusekela ama-geolocations angaphezu kwama-52000.

Njengesikhulumi se-SEO esijwayelekile, i-KWFinder ingahle ingabi namandla njengamanye, kepha njengethuluzi lokucwaninga elingukhiye lihle kakhulu.

Amanani ashibhile futhi ayabiza, aqala ku- $ 29.90 ngenyanga avumela ukulandelwa kwamagama angukhiye angama-200, ukuseshwa okungu-100 ngosuku, kanye nemigqa ye-backlink engu-2000 39.90. AmaMangools Premium ngo- $ 79.90 ayenyusa kakhulu le mikhawulo, futhi uhlelo lwe- $ 1500 Agency luvumela ukulandelela amagama angukhiye ayi-XNUMX ngokuhlaziywa komncintiswano okungenamkhawulo.

(Isikweletu sesithombe: impenduloerthepublic)

2. Phendula Umphakathi

Ithuluzi lokusesha isihloko elihle kakhulu

Thola imininingwane eyingqayizivele
Thola izitayela zamanje
Idatha yomlando
Isigaba samahhala siyatholakala

I-comerthepublic inikeza indlela entsha yokuthola izitayela zamanje zamagama asemqoka ukuze ukhombe kangcono amagama akho angukhiye ngokunikeza imibono eyengeziwe.

Yize kunokuseshwa okungaphezu kwezigidigidi ezi-3 kuGoogle nsuku zonke, kufika ku-20% wabo ukusesha okuhlukile futhi ngeke kuvele ezingeni lobunzima bamagama asemqoka nezinkundla zokuhlaziya zendabuko. Ngokusebenzisa Izithameli Zempendulo uthola ithuba lokubona lokhu kusesha okubalulekile neziphakamiso zamagama asemqoka ukuze uthuthukise ukuhambisana komkhankaso wakho we-SEO.

Akunjalo ngoba ungathola umbono ongcono wokuthi hhayi kuphela ukuthi yiziphi izihloko abantu abazifunayo ku-Google kodwa futhi uthole nemibono yalokho abakucabangayo. Lokhu kwenza ukuphendula izethameli kube yithuluzi elibalulekile hhayi kuphela kuma-ejensi we-SEO kepha nakwalabo ababhekene nokukhangisa okujwayelekile nobudlelwano bomphakathi.

Okungcono kakhulu ukutholakala kwesigaba samahhala esikuvumela ukuthi uhlole insiza, yize ivolumu yokuseshwa kwamagama angukhiye izokhawulelwa. Uma uthanda okubonayo, ungakhetha uhlelo olukhokhelwayo, oluvumela ukusesha okungenamkhawulo, abasebenzisi, namamethrikhi omlando. Intengo yalokhu ingena ku- $ 99 noma $ 79 ngenyanga, kuya ngokuthi ukhokha njalo ngenyanga noma unamathela kokubhaliselwe konyaka.

(Isikweletu sesithombe: Spyfu)

3. ISpyfu

Ithuluzi elingcono kakhulu locwaningo

ukuncintisana search
Okwemvelo kanye ne-PPC
Amasethi wedatha yomlando

ngokukhethekile I-Spyfu Ekuhlinzekeni i-database yamagama asemqoka engagxili kuphela kuma-organic rankings kepha nangamagama asemqoka asetshenziswe ne-Google Adwords. Umphumela ukukwazi ukulandelela amagama angukhiye hhayi kuphela kepha nokuhlukahluka kwamagama asetshenziswayo ancintisana nabo, kukho konke ukusesha okuphilayo nokukhokhelwayo, okuvumela ukuhlaziywa okunamandla nepulatifomu yocwaningo lwamagama asemqoka.

Ithuluzi lokucwaninga elingukhiye lizinikela ekuhlinzekeni ukuqonda okujulile kunethuluzi lesiphakamiso segama elingukhiye le-Google, elinamandla okulandela amagama angukhiye angalinganiswanga kuphela kepha namagama asemqoka asetshenziswe kumikhankaso ye-PPC. Lokhu kusho ukuthi ungaba namaqoqo amabili wolwazi wokucinga amagama akho angukhiye.

Okungcono kakhulu ukukwazi ukukhetha amagama angukhiye wokuthengiselana ukuze ukwazi ukugxila kulawo magama angukhiye aguqula kakhulu ithrafikhi, avumele ikhwalithi yamagama asemqoka hhayi ubuningi. Futhi ungahlukanisa amagama asemqoka asetshenziselwe amadivayisi wedeskithophu namaselula.

Ngenkathi amathuluzi amaningi we-SEO enikeza okuthandwa yi-organic search, iSpyFu inikeza idatha eningi ye-PPC ukuhlunga kuyo, iyenze ithuluzi lokucwaninga elingukhiye elilungele ucwaningo lwegama elingukhiye le-PPC.

Ngenkathi kungekho sivivinyo samahhala esitholakalayo, izinhlelo ezikhokhelwayo zikaSpyfu zonke zinikela ngamanani angenamkhawulo ocwaningo lwamagama asemqoka, ngomehluko kuphela phakathi kwezinhlelo ezikhokhelwe ezincike kwinani lokuhola okuthengiswayo, oxhumana nabo besizinda, uhlu oluphezulu, kanye namazinga e-API abuyisiwe. Uhlelo olushibhile lubiza u- $ 39 ngenyanga, noma u- $ 33 ngenyanga ngokubhaliselwe konyaka.

(Isikweletu sesithombe: Google)
Mahhala
Idatha ye-Google
umlilo

Yize iGoogle inikela ngethuluzi layo lesiphakamiso samagama asemqoka emikhankasweni yezikhangiso yeGoogle PPC, izitayela Google Kuyithuluzi elibaluleke kakhulu lemininingwane yamagama asemqoka. Lokhu kunjalo ikakhulukazi ngoba i-Intanethi iyindlela eguquguqukayo eguqukayo, futhi ukukhomba amaphethini acacile ekuziphatheni kosesho kusenesikhathi kunganikeza inzuzo yokuncintisana yesikhathi eside.

Isibonelo, ukukhuphuka okungazelelwe kwethrafikhi yokusesha yomkhiqizo noma isevisi ethile kunganikeza ithuba lokuqondiswa ngamaningi wamashaneli wokumaketha, hhayi i-SEO kuphela. Lokhu bekulokhu kwenzeka ngesikhathi ubhadane lwe-coronavirus lapho lusebenza ekhaya luholele ekwandeni kwenqwaba yamagama osesho ahlobene nesoftware yokusebenza eyihlane nomsebenzi kusuka kwimishini yasekhaya njengama-laptops.

Yize lesi kuyisibonelo esibi kakhulu, noma ngaphansi kwezimo ezijwayelekile, ukugunyazwa kosaziwayo, ukukhishwa kwemikhiqizo emisha, nezinguquko ekuziphatheni kwabathengi (okuvame ukuqhutshwa ubuchwepheshe obusha) kusho ukuthi ikhono lokukhomba izitayela ezinjalo lingabaluleka.

I-Google Trends inikeza cishe iwindi elikhulu kulokhu, ingavumeli abasebenzisi kuphela ukuthi bacinge amagama athile abalulekile futhi bakhombe izitayela ezihambisana nawo, kepha futhi ngokunikeza ngokusobala izitayela eziqhubekayo nokuqonda. Lokhu kuvumela abathengisi ukuthi bakwazi ukufinyelela kudatha yosesho lwe-Google ngqo ukuthola imininingwane ebalulekile.

Okuhle kunakho konke, njengawo wonke amanye amathuluzi we-Google SEO, i-Google Trends imahhala ukuyisebenzisa. Kodwa-ke, i-caveat lapha ukuthi ngokungafani namathuluzi akhokhelwayo, lokhu kusho ukuthi akunakwenzeka ukuthi ukwazi ukusebenza ngamagama asemqoka ngevolumu ngaphandle kokukwazi ukubiza i-Google Trends API, yona uqobo engeza izindleko zentuthuko.

(Isikweletu sesithombe: Serpstat)

I-5. I-Serpstat

Ithuluzi elingukhiye elinamandla
Izici Eziningi
Amanani angabizi

و amagama angukhiye we-serpstat ukusesha Okunikezwayo kuyithuluzi elikhulu nepulatifomu yokumboza anhlobonhlobo yocwaningo lwegama elingukhiye nezinketho zokucinga.

Isici esisodwa sifaka amandla okwenza usesho lomncintiswano usebenzisa ukuhlaziywa kwe-URL ukukhomba igama elingukhiye okungenzeka lilahlekile emikhankasweni yakho. Ngokwengeziwe, ungasebenzisa imibuzo yokusesha ukucinga izindawo ezithile zamagama asemqoka ukuze ubone amagama angukhiye amaningi neminye imibono ukushayela ithrafikhi ebhekiswe kuwebhusayithi yakho.

Enye yezinketho ezithakazelisa kakhulu yi-Tree View ukubona ukuthi amagama asemqoka asatshalaliswa kanjani emakhasini akho. Ngenkathi iningi labo lingakhomba amagama athile angukhiye ekhasini elithile, kwesinye isikhathi ikhasi elihlukile lingagcina likleliswe ngezinga elingcono, njengokungena kwegciwane. Leli thuluzi lihlose ukukusiza ukuthi ubone amanye amakhasi awusizo okuthi, uma kubhekiswe kuwo, angathuthukisa isilinganiso sakho sokuqondiwe kulawo magama angukhiye.

Njengamanye amathuluzi, kukhona futhi nenketho yokucinga amagama ahlobene ahlobene, kepha ngaphezulu kwalokho, kukhona izihlungi eziningi ongazisebenzisa ukunciphisa izinketho zakho kumagama angukhiye awusizo kakhulu ongawakhomba.

Izinhlelo ziqala ngo- $ 69 nje ngenyanga ngomsebenzisi oyedwa, futhi lokhu kuvumela ukufinyelela okugcwele kumathuluzi nakwedatha kaSerpstat. Amanani axhomeke kwinani labasebenzisi, ngakho-ke ezinye izinhlelo zokukhokha ezenzelwa lapho abasebenzisi abaningi kudingeka ukuthi bafinyelele ku-akhawunti.

Sekukonke, iSerpstat inikeza ukuguquguquka okuningi okuthokozisayo uma kukhulunywa ngocwaningo lwamagama asemqoka, futhi ukwazi ukusebenzisa amathuluzi nezindlela ezahlukahlukene kungenza kuphela abanikazi bewebhu nama-SEO ngokufanayo.

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