I-SEO (Search Engine Optimization) yathuthukiswa njengokwelulwa kokufinyeleleka kwewebhu ngokulandela imihlahlandlela ye-HTML 4, ukuze kuchazwe kangcono injongo nokuqukethwe yilokho okuqukethwe.
Lokhu kusho ukuqinisekisa ukuthi amakhasi e-web aqukethe izihloko zamakhasi eziyingqayizivele ezibonisa kahle okuqukethwe kwazo, kanye nezihloko zamagama asemqoka ukugqamisa kangcono okuqukethwe kwamakhasi ngamanye, futhi uphathe amanye amathegi ngokufanayo.
Lokhu bekudingeka, hhayi okungenani ngoba abathuthukisi bewebhu bebevame ukugxila ekutheni ukufaka amakhodi kuyasebenza yini, kunokusebenzisa ulwazi lomsebenzisi, ingasaphathwa eyokulandela imihlahlandlela yokushicilela iwebhu.
Lokhu kuguquke kancane kancane njengoba kwaya ngokuya kwaziwa ukuthi izinjini zokusesha zisebenzisa lezi zimpawu “ekhasini” ukuhlinzeka “ngamakhasi emiphumela yenjini yokusesha” (SERPs) - nokuthi kunenzuzo yokubeka phezulu kulezi ukuze uzuze kokuphilayo kanye nemvelo ithrafikhi.
I-Intanethi iguquke kakhulu kusukela ngalezo zinsuku zokuqala, futhi izinjini ezinkulu ezifana ne-Google manje zicubungula imininingwane eminingi "engekho ekhasini" lapho kukhethwa imiphumela yosesho, hhayi okungenani kusetshenziswa ukucutshungulwa kwe-semantic, ukuqoqa idatha yomsebenzisi, nokusebenzisa amanethiwekhi we-neural ekufundeni komshini komuntu siqu amaphethini, izitayela, nezintandokazi.
Noma kunjalo, izinhloso eziwumgogodla zezinjini ze-SEO zihlala zinjalo njalonjalo - ukuqinisekisa ukuthi amakhasi anamathegi afanele okukhomba amagama asemqoka, hhayi nje kuphela imiphumela yosesho yemvelo, kepha nePPC (Pay Per Click) neminye imikhankaso yezokumaketha, njenge-Call- Izenzo nezenzo zokuguqulwa yizinkomba ezimbili ezibalulekile zempumelelo.
Kepha ibhizinisi lazi kanjani ukuthi yimaphi amagama angukhiye okumele akhonjwe emakhasini abo okuthengisa? Ngabe ithrafikhi yokuthengiselana yesihlungi sewebhusayithi ivela kanjani kubavakashi abavamile bewebhusayithi? Futhi lo msebenzi ungalikhulisa kanjani ikhono lawo lokuthwebula ithrafikhi ebhekiswe online? Lapha sibala amathuluzi amaningi azosiza kulokho nje.
Amathuluzi amahle kakhulu we-SEO - Shazi
- I-Google Search Console
- I-SEMrush SEO Toolkit
- Isicabucabu se-SEO
- Amathuluzi amakhulu we-SEO
- Ubhanana Pro
I-1. I-Google Search Console
Ngubani ongcono kune-Google giant giant yokuthuthukisa i-SEO yakho?
I-Google Search Console (GSC) kuyindlela enhle kakhulu yokuthi abaphathi bewebhu abasha baqale nge-SEO.
Noma ungenamandla ku-SEO, noma ngabe usayizi wesayithi lakho noma ibhulogi yakho kangakanani, i-Search Console encomekayo yakwaGoogle (eyayaziwa nge-Webmaster Services suite) kanye namathuluzi amaningi asebenziseka kalula ngaphansi kwe-hood yawo kufanele. itheku lokuqala locingo.
Ikhithi yamathuluzi ikunikeza imininingwane ebalulekile ngesayithi lakho shazi: ingahlola ukusebenza kwesayithi lakho, iqaphe izinkinga ezingase zibe khona zokuxazulula inkinga (ezinjengezixhumanisi ezingezinhle zogaxekile), ikusize uqinisekise ukuthi isayithi lakho liyahambisana ne-Google, futhi iqaphe inkomba ye-Google yesiza sakho .
Ungabika ugaxekile futhi ucele ukubuyekezwa uma ngabe isayithi lakho lithole inhlawulo. Futhi, uma ungabhekisi imihlahlandlela yabo ye-webmaster njalo, ke, unesibopho kuphela uma wenza iphutha. I-Search Console ivuselelwa njalo, futhi izici ezintsha zisendleleni, njengethuluzi elisha lokuhlola i-URL noma umbiko wamafayela wemephu yesayithi entsha.
Usizo luyatholakala nge Umphakathi Wosizo lweWebmaster , indawo lapho abaphathi bewebhu bangaxhumana khona futhi babelane ngamathiphu wokuxazulula inkinga kanye nokusebenza.
2. I-SEMrush SEO Toolkit
Amathuluzi we-SEO athuthukile, wonke atholakala kudeshibhodi enobuhlakani
kuthuthukisiwe I-SEMrush SEO Toolkit Ekuqaleni ngo-2008 ngu-SEMrush. Ngo-2018, iphrojekthi ithole imali engamaRandi ayizigidi ezingama-40 ukuze ikhulise.
Ithuluzi lokucwaninga elingukhiye lingatholakala kusuka kudeshibhodi eyinhloko ye-premium ye-SEMrush. Ungabuka imibiko yokuhlaziywa kwamagama anemininingwane kanye nesifinyezo sanoma yiziphi izizinda ozilawulayo.
Okubaluleke kakhulu, i-SEO toolkit ikuvumela ukuba uqhathanise ukusebenza kwamakhasi akho ukuze ubone ukuthi ulinganisa kanjani nomncintiswano. Isibonelo, ungahlaziya ama-backlinks kusuka kwamanye amawebhusayithi aye kusayithi lakho. (Le nqubo kwesinye isikhathi ibizwa ngokuthi "ukwakhiwa kwesixhumanisi").
Izibalo zethrafikhi zisiza ukukhomba imithombo esemqoka yokuncintisana kwakho ye-web traffic, njengezindawo eziyizithenjwa eziphezulu. Lokhu kukuvumela ukuthi ungene ku-nitty-gritty yokuthi amasayithi akho kanye nalabo esincintisana nabo bakala kanjani ngokwesilinganiso sesikhathi seseshini namazinga we-bounce. Ngokwengeziwe, Ukuqhathaniswa Kwemithombo Yethrafikhi kukunikeza ukubuka konke kweziteshi zokumaketha zedijithali zeqembu labancintisana ngasikhathi sinye. Kulabo abasha ku-SEO slang, "ama-bounce rates" amaphesenti abavakashi abavakashela iwebhusayithi bese beshiya ngaphandle kokuthola amanye amakhasi kusayithi elifanayo.
Ukubuka konke kwe-Domain kunikeza ngaphezu kwesifinyezo samasu we-SEO esincintisana nawo. Ungathola futhi amagama angukhiye athile owakhombisile futhi nokufinyelela ekusebenzeni okuhlobene kwezizinda zakho kuwo womabili amadeskithophu namadivayisi eselula.
I-SEMrush ithole amasiginali amaningi amahle ku-inthanethi kepha igxekiwe ngokusebenzisa amagama e-SEO afana ne- "SERP" angahlukanisa abasebenzisi abangenalwazi. Ukubhaliswa kwe- "Pro" kubiza u- $ 99.95 ngenyanga okubandakanya ukufinyelela kuwo wonke amathuluzi we-SEO.
3. Isicabucabu se-SEO
I-SEO Spider iyisicucu sewebhu esinamandla kepha inguqulo yamahhala incane
Kudaliwe I-SEO Spider Ekuqaleni ngo-2010 yigama lesimomondiya elithi "screaming frog". Amaklayenti alesi silwane esibi afaka abadlali abakhulu abanjengoDisney, Shazam noDell.
Esinye sezici ezikhanga kakhulu seSEO Spider yikhono laso lokwenza ukusesha kwe-URL okusheshayo, kanye nokukhasa isayithi lakho ukubheka amakhasi aphukile. Lokhu kukusindisa enkingeni yokuchofoza ngesandla isixhumanisi ngasinye ukukhipha amaphutha angama-404.
Ithuluzi futhi likuvumela ukuthi uhlole amakhasi anamathegi esihloko alahlekile, amathegi we-meta ayimpinda, namathegi wobude angalungile, kanye nokubheka inani lezixhumanisi ezibekwe ekhasini ngalinye
Kukhona inguqulo yamahhala nekhokhelwe yeSEO Spider. Uhlobo lwamahhala lunezici eziningi eziyisisekelo njengokuqondisa kabusha kokukhasa kepha lokhu kukhawulelwe kuma-URL angama-500. Lokhu kwenza inguqulo "encane" ye-SEO Spider ifanele kuphela izizinda ezincane. Uhlobo olukhokhelwe lungu- $ 180 ngonyaka futhi lubandakanya izici ezithuthuke kakhulu kanye nokuxhaswa kwamahhala kwezobuchwepheshe.
4. Omkhulu SEO Amathuluzi
Ukubukwa kwasebukhosini kwakho konke ukuphazamisa emuva
Ngitholile Amathuluzi amakhulu we-SEO Kunconywa ngokungaguquguquki ngama-veteran e-SEO kusukela yaqala ngo-2011. Lokhu futhi kuyenza ibe ngelinye lamathuluzi amadala e-SEO atholakalayo namuhla.
Ukugxila okukhulu kwamathuluzi kuma-backlinks, okuyizixhumanisi phakathi kwewebhusayithi eyodwa nenye. Lokhu kunomthelela omkhulu ekusebenzeni kwe-SEO, futhi ngenxa yalokho, i-Majestic inenani elikhulu lemininingwane ye-backlink.
Abasebenzisi bangasesha "inkomba entsha" ekhasiwe futhi evuselelwe usuku lonke, kanye "nenkomba yomlando" enconywe ku-inthanethi ngokutholwa kwayo njengombani. Enye yezinto ezidume kakhulu yi- "Majestic Million" ekhombisa ukukleliswa kwamawebhusayithi aphezulu ayisigidi ku-web.
Uhlobo lwe- "Lite" lweMajestic lubiza u- $ 50 ngenyanga futhi lufaka phakathi izinto eziwusizo ezifana nokuhlola i-backlink eyinqwaba, umlando wezizinda eziyizethenjwa, ama-IP kanye nama-subnet kanye ne-Majestic eyakhelwe ngaphakathi i- "Site Explorer." Lesi sici, esiklanyelwe ukukunikeza ukubuka konke kwesitolo sakho esiku-inthanethi, sithole imibono engemihle ngenxa yokuthi sibukeka sisidethi. Okubabazekayo futhi akunakho ukuhlanganiswa kwe-Google Analytics.
Ubhanana Pro
Amathuluzi Wokumaketha Wokusesha Asekelwa Umphakathi
I-Moz Pro Kuyipulatifomu yamathuluzi we-SEO ahlose ukukusiza ukuthi wandise ithrafikhi, isikhundla, nokubonakala kuyo yonke imiphumela yenjini yokusesha.
Amathuluzi abalulekile afaka amandla okucwaninga isiza sakho usebenzisa isicabucabu seMoz Pro, okufanele siqhakambise izingqinamba ezingaba khona futhi sincome ukuqonda okwenzekayo. Kukhona nekhono lokulandela amazinga eziza lesiza sakho kuwo wonke amakhulu noma izinkulungwane zamagama asemqoka kuwebhusayithi ngayinye.
Kukhona futhi ithuluzi lokucwaninga elingukhiye lokusiza ukunquma ukuthi yimaphi amagama angukhiye namaqembu wamagama angukhiye angahle alungele ukuqondiswa, futhi kukhona nethuluzi lokuhlaziya i-backlink elixuba uhla lwamamethrikhi afaka umbhalo wehange kuzixhumanisi kanye negunya lesizinda elilinganisiwe.
IMoz Pro iqala ku- $ 99 ngenyanga ngecebo elijwayelekile elihlanganisa amathuluzi ayisisekelo. Uhlelo lweMedium lunikeza uhla olubanzi lwezici ze- $ 149 ngenyanga, kanti nesivivinyo samahhala siyatholakala. Qaphela ukuthi amapulani eza nesaphulelo esingu-20% uma ekhokhwa njalo ngonyaka. Izinhlelo ezengeziwe ziyatholakala ngezidingo ze-ejensi nezesikhungo, futhi kukhona okungeziwe okukhokhelwe ukufakwa kuhlu kwasendaweni namathuluzi wokuhlaziya idatha we-STAT.
Noma ungabhaliseli iMoz Pro, amathuluzi amaningi wamahhala ayatholakala. Kukhona nomphakathi omkhulu osekelayo olungele ukunikeza usizo, izeluleko nokuholwa ebubanzini bezinkinga zokukhangisa.
Amathuluzi amahle kakhulu we-SEO
Yize sigqamise amathuluzi we-SEO akhokhelwa kakhulu, amawebhusayithi amaningi anikela ngamathuluzi ancishiswe futhi akhululekile ukuwasebenzisa. Sizobheka lapha kuzinketho zamahhala.
1.I-SEOQuake
Ukuzamazama kwe-SEO kungenye yezandiso zamathuluzi ezithandwa kakhulu. Ikuvumela ukuthi ubuke futhi ulondoloze amapharamitha amaningi wezinjini zokusesha endizeni bese uwaqhathanisa nemiphumela etholwe amanye amaphrojekthi. Yize izimpawu nezinombolo ezikhiqizwa yi-SEOquake kungahle kungaqondakali kumsebenzisi ongenalwazi, ama-optimizer anekhono azokwazisa ubuningi bemininingwane lokhu okuhlinzekwayo okungeziwe.
Ungalinganisa imininingwane ngenani lezivakashi nezwe labo, uthole umlando wethrafikhi yesayithi kugrafu, nokuningi. Ibha yamathuluzi ifaka izinkinobho zokuvuselela inkomba ye-Google yesayithi, ama-backlinks, izinga le-SEMRush, ukuthanda kwe-Facebook, inkomba ye-Bing, izilinganiso ze-Alexa, iminyaka yokugcina ingobo yomlando yewebhu kanye nesixhumanisi ekhasini le-Whois. Kukhona nephepha lokukopela eliwusizo nekhasi lokuxilonga ukuze uthole ukubuka kwenyoni ngezinkinga ezingaba khona (noma amathuba) ezithinta ikhasi elithile noma isayithi.
2. I-Google AdWords Keyword Planner
Ukwazi amagama angukhiye afanele ukukhomba kubaluleke kakhulu lapho ulungiselela ikhophi yakho yewebhu. Ithuluzi elingukhiye lamahhala le-Google, ingxenye ye-Adwords, bekungeke kube lula ukulisebenzisa. Faka i-URL yewebhusayithi yakho ebhokisini, qala ukubukeza amagama angukhiye aphakanyisiwe, bese uyahamba. UJill Wallen, isikhulu esiphezulu seHighRankings.com ungumlandeli futhi unikeza amathiphu alabo abasha ekusebenziseni amagama angukhiye: “Qiniseka ukusebenzisa lawa magama angukhiye kokuqukethwe kwewebhusayithi yakho.”
Kodwa-ke, yize ilusizo ngezinhloso zocwaningo lwamagama asemqoka, kubalulekile ukuthi wazi ukuthi izinombolo ezinikeziwe zingukuqagela kunezinombolo eziqondile, futhi kuhloswe ngazo ukunikeza inkomba yokuthandwa kunokuba ivolumu yosesho ngqo ngesikhathi sangempela.
3. I-Google iyathuthuka
Elinye ithuluzi le-Google kulolu hlu (akumangazi). Ukusebenziseka kahle akukhona okokuphela kwenhliziyo futhi kuzokwenza ngisho nochwepheshe be-SEO abanolwazi bangakhululeki. I-SEO ayigcini nje ngamazinga, futhi ngaphandle kokulingana okufanele kokuqukethwe okubandakanya izivakashi zakho nokwandisa ukuguqulwa, ukusebenziseka okungathi sína kungalahleka.
Insiza yamahhala yakwaGoogle isiza ukukhipha ukuqagela emdlalweni, ikuvumela ukuthi uvivinye okuqukethwe kwesayithi lakho: kusuka ekuhlolweni okulula kwe-A / B kwamakhasi amabili ahlukene ukuqhathanisa yonke inqwaba yezinto kunoma yiliphi ikhasi elinikeziwe. Izici zokwenza ngokwezifiso nazo ziyatholakala ukwenza izinongo kancane. Qaphela ukuthi ukuze usebenzise ezinye zezivivinyo eziyinkimbinkimbi ze-multivariate, uzodinga isikhathi nesikhathi esanele sokwenza imiphumela isebenze, njengoba nje ubungathanda nge-Analytics.
4. I-Ahrefs Backlink Checker
Ukuqonda ama-backlinks (amasayithi axhuma kuwe) kuvumela abanikazi bewebhusayithi nabashicileli ukuthi babone amathuba wokuxhumanisa abangase bawaphuthe. Faka ama-Ahrefs, ngokusobala ukuthi ungomunye wabadlali abanamandla.
Zigcina enye yezinkomba ezinkulu ze-backlink okwamanje ezitholakala ngezixhumanisi ezingaphezu kwezigidigidi eziyi-17, ezihlanganisa izizinda eziyizigidi eziyi-170. Ngenkathi i-Ahrefs ingekho mahhala, isici se-Backlink Checker, esinikeza isifinyezo esiwusizo esifaka phakathi isilinganiso sakho sesizinda, ama-Backlinks aphezulu ayi-100, ama-Top 5 Canonical Links, namakhasi aphezulu ayi-5, ubuncane obuqinile bokunikeza umqondo wokuthi ama-Ahrefs kufanele sipho.
kuhle kakhulu