I-YouTube, i-subsidiary kaGoogle, ithathe indawo engqongqo yokuthintela izithinteli zentengiso, ibhengeza "umzamo wehlabathi" wokukhuthaza abasebenzisi ukuba bangasebenzisi izithinteli zentengiso kwiqonga layo.
UYouTube usungula iphulo lehlabathi ngokuchasene nabathinteli bentengiso
Umlawuli wezonxibelelwano we-YouTube, uChristopher Lawton, uqinisekisile kwingxelo kwi-Verge ukuba "ukusetyenziswa kwee-ad blockers" kuphula imimiselo yenkonzo yeqonga levidiyo. Wabonisa ukuba iintengiso ziyimfuneko ukuxhasa abadali bomxholo kunye nokubonelela ngokufikelela simahla kwiibhiliyoni zabasebenzisi.
“Siqale umzamo wehlabathi jikelele wokukhuthaza ababukeli abanee-ad blockers ezivulelwe kuYouTube ukuba bavumele iintengiso okanye bazame ukusebenzisa intlawulo kaYouTube Premium ukuze bangabinantengiso,” wongeze watsho uLawton. "Iintengiso zixhasa inkqubo yendalo eyahlukeneyo yabadali bomxholo kwihlabathi jikelele kwaye ivumela izigidi ngezigidi zabasebenzisi ukuba bafikelele kumxholo abawuthandayo kuYouTube."
Ngokumalunga neenkcukacha, iYouTube yabhengeza ngoJuni ukuba ikhubaza iividiyo kubasebenzisi abasebenzisa i-ad blockers, kwaye yaphawula ukuba yayiqhuba "uvavanyo oluncinci lwehlabathi" ngelo xesha.
Ngoku, iqonga lokusasaza ividiyo landise iphulo lalo ngokuchasene nabathinteli bentengiso kwihlabathi liphela, kwaye abasebenzisi abaninzi baye baxela ukungakwazi ukubukela iividiyo zeYouTube xa izithinteli zentengiso zenziwe zasebenza.
I-YouTube igcina ukuba iintengiso ziyinxalenye ephambili yendlela isayithi kunye nabadali benza ngayo ingeniso, kwaye ifuna ukuba abasebenzisi bathenge umrhumo we-YouTube Premium okanye bavumele iintengiso ziboniswe.
Ukuba usebenzisa iYouTube yasimahla eneebhlokhi zentengiso, uya kudibana nomyalezo wesilumkiso othi: “Izithinteli zentengiso zophula iMigaqo yeNkonzo kaYouTube” okanye “abathinteli bentengiso bophula imiqathango yenkonzo kaYouTube.”
Umyalezo okulo mfanekiso uthi: “Isidlali-vidiyo siza kuvalwa emva kokubukela iividiyo ezi-3. Kubonakala ngathi usebenzisa i-ad blocker. Ividiyo iya kuthintelwa ukuba ingadlali ngaphandle kokuba iYouTube yongezwe kuluhlu oluvunyelweyo okanye i-ad blocker ivaliwe. "Iintengiso zivumela iYouTube ukuba ihlale isimahla kwiibhiliyoni zabasebenzisi kwihlabathi liphela."
Umyalezo ke ukhuthaza abasebenzisi ukuba bazame iYouTube ngaphandle kweentengiso ngokuthenga umrhumo weYouTube Premium, ukuqinisekisa ukuba abaqulunqi bomxholo bayahlawulwa ngomzamo wabo.
Okwangoku, i-YouTube ine-Premium yokubhalisa ebiza i-$ 13.99 ngenyanga (okanye i-$ 139.99 ngonyaka) e-US, kunye nesicwangciso sosapho esixabisa i-$ 22.99 ngenyanga evumela ukuba abantu abahlanu babhalise, kunye nesicwangciso somfundi esixabisa i-$ 7.99 nganye. inyanga.
NgoMeyi kulo nyaka, iYouTube yabhengeza injongo yayo yokuphehlelela intengiso engatsibekiyo yemizuzwana engama-30 yomxholo ogqwesileyo, ithatha indawo yeentengiso ezimbini ezilandelelanayo zemizuzwana eli-15 abasebenzisi abadibana nazo kwi-YouTube app kwiiTV eziqhagamshelweyo.
Kwakhona, uYouTube kutshanje uphelise isicwangciso sakhe "sePremium Lite" (Premium Lite) ebibonelela ngokujongwa kwevidiyo ngaphandle kwentengiso ngexabiso eliphantsi kumazwe akhethiweyo, ukuqala nge-25 kaOkthobha 2023.
Isiphelo
Isibhengezo samva nje esivela kuYouTube, i-subsidiary kaGoogle, ibonisa ukuzibophelela kwayo ekuthinteleni ii-ad blockers kunye nokukhuthaza ukusetyenziswa kweentengiso njengeyona ndlela iphambili yokuxhasa abadali bomxholo kunye nokuqinisekisa ukuba abasebenzisi banokufikelela kumxholo wasimahla kwiqonga layo. Iphulo lehlabathi elichasene nabathinteli bentengiso yinxalenye yale nzame, lijolise kubasebenzisi abenza ii-ad blockers kunye nokubakhuthaza ukuba bavumele iintengiso ziqhube okanye zithenge umrhumo we-YouTube Premium ukuze babe namava omxholo ongenantengiso.
Eli nyathelo libonisa ukubaluleka kwentengiso njengomthombo wengeniso kubadali kunye neqonga leYouTube ngokwalo, njengoko i-ad blocker edlulayo ixhasa iqela elihlukeneyo labadali kwaye ivumela iibhiliyoni zababukeli ukuba bafikelele kumxholo wasimahla kwiqonga. Ngenxa yoku, abasebenzisi bayakhuthazwa ukuba baxhase abadali bomxholo ngokuvumela iintengiso okanye bathenge umrhumo weYouTube Premium.
Oku kunokuba yintshukumo ebalulekileyo yekamva lenkxaso-mali yomxholo ngokusebenzisa intengiso ye-intanethi, kugxininise ekugcinweni kwenkqubo yentengiso yangoku njengomthombo oyintloko wokuxhasa ubuchule kunye nokubonelela ngomxholo wamahhala kubaphulaphuli. Oku kubonisa imingeni yee-ad blockers kunye nesidingo sokufundisa abasebenzisi malunga nokubaluleka kweentengiso ekuxhaseni iziseko zomxholo we-intanethi kunye nokugcina ukulingana phakathi kweentengiso kunye namava omsebenzisi.
