Ezona zixhobo ziPhambili ze-SEO zamagama aphambili ka-2020

Esona sixhobo siphambili sokuphanda kubalulekile ukuba ufuna ukuqonda ngcono indlela yokuphucula ukujolisa kweendlela ezijolise kwiwebhusayithi yakho. Oku kuthetha ukuba ungazi kuphela amagama aphambili ocinga ukuba ungathanda ukujolisa kuwo, kodwa ujonge nokuba ngawaphi amagama aphambili abawasebenzisayo abantu.

Ngethamsanqa, kukho inani lezixhobo ezikhoyo ezinokunceda ekuboneleleni ngedatha yamagama aphambili kuphela, kodwa nakwi-analytics yokugcwala ngokubanzi ukukunika umbono weendlela ezinokubakho zokubeka kwinqanaba ngokuchasene nale datha. Ukongeza, amanye amagama asezantsi asezingeni lokubeka amagama aphambili asekwe kukhuphiswano, ukukunika umbono wenqanaba labo lobunzima ekujolise kubo.

Ngaphezulu kwayo yonke le nto, ezona zixhobo ziphambili zophando ziya kubonelela ngeziphakamiso zamagama aphambili afanelekileyo okukhangela njengoko zinokubonelela ngomdlalo ongcono phakathi kwabaphulaphuli ekujoliswe kubo kunye nemveliso okanye iinkonzo ozinikezelayo.

Ngokubanzi, uphando lwamagama aphambili kunye nezixhobo zokukhangela ziyindlela elungileyo yokuphicotha umxholo wakho kunye nokugcwala, kunye nokukhangela ngegama eliphambili okanye ngesihloko ukufumana uhlalutyo olungcono lwamagama aphambili iwebhusayithi yakho ekufuneka ijolise kuyo ukufezekisa iinjongo zayo zentengiso.

• Sikwanike okona kulungileyo Izixhobo zeNjini yokukhangela ngokubanzi.
• Iindawo eziPhezulu eziPhezulu ezi-30 eziPhezulu zokuPosa kunye nezixhobo kuyo yonke iMidiya yokuNxibelelana

Esona sixhobo siphambili segama eliphambili le-SEO-xa usithi krwaqu

1. KWFinder
2. Impendulo yoluntu
3. Spyfu
4. iintsingiselo Google
5. Serpstat

1.KWFinder

Ebonisa KWFinder Ngobuchule bokujolisa kumagama aphambili emisila anokuba lula ukubekwa kakuhle ngelixa usabonelela ngokugcwala kwabantu. Awunakufaka kuphela uhlalutyo lwamagama aphambili kwiwebhusayithi yakho, kodwa unokuyisebenzisa ukuhlalutya ezinye iiwebhusayithi ngokokuma kwazo, ukuze ube nakho ukulinganisa ukhuphiswano.

I-KWFinder ayiboneleli kuphela ngamagama aphambili okukhangela, kodwa ikwabandakanya uninzi lweemetrikhi eziphambili kuhlalutyo lwamagama aphambili, kubandakanya ivolumu yokukhangela eneenkcukacha zembali. Oku kuvumela ukufumanisa imeko yexesha elide kunye namagama aphambili onyaka onokuzicwangcisa ukujolisa ngexesha elifanelekileyo.

Unokukhangela amagama aphambili endawo ukuze uhlalutye ngokuthe ngqo izinto ezifunwa ngabantu kwindawo yakho, ukuze bajolise kubathengi, ngakumbi xa bethengisa ifanele.

Okwangoku, le nkqubo ixhasa ukulandelwa kwamagama aphambili angaphezu kwezigidi ezi-2.5 kwaye ixhasa ngaphezulu kwe-52000 geolocations.

Njengeqonga le-SEO ngokubanzi, i-KWFinder isenokungabi namandla njengezinye, kodwa njengesixhobo esiphambili sokuphanda ilungile.

Amaxabiso aphantsi kwaye ayabiza, aqala kwi- $ 29.90 ngenyanga evumela ukulandelelwa ukuya kuthi ga kumagama aphambili angama-200, ukukhangela okungama-100 ngosuku, kunye nemigca engasemva engama-2000 39.90. IiMangools zePrimiyamu ze- $ 79.90 ziyonyusa kakhulu le mida, kwaye isicwangciso se-Arhente ye- $ 1500 ivumela ukulandelela amagama aphambili ayi-XNUMX ngohlalutyo lomncintiswano.

• Ungabhalisela i-KWFinder apha .

2. Phendula uLuntu

I-renertertublic inikezela ngendlela entsha yokufumana iindlela ezikhoyo zamagama aphambili ukuze ujolise amagama akho aphambili ngokubonelela ngezimvo ezongezelelweyo.

Nangona kukho ukukhangela okungaphezulu kwe-3 yezigidigidi kuGoogle yonke imihla, ukuya kuthi ga kwi-20% yazo kukukhangelwa okungafaniyo kwaye ngekhe kuvele kwinqanaba lobunzima bamagama aphambili kunye namaqonga esiqhelo ohlalutyo. Ngokusebenzisa abaphulaphuli beempendulo ufumana ithuba lokujonga olu phendlo lubalulekileyo kunye neengcebiso zamagama aphambili ukuze uphucule ukubaluleka kwephulo lakho le-SEO.

Hayi ubuncinci kuba unokufumana umbono ongcono wokungajonganga kuphela ukuba zeziphi na izihloko ezifunwa ngabantu kuGoogle kodwa ufumane nezimvo zokuba bacinga ntoni. Oku kwenza ukuphendula abaphulaphuli njengesixhobo esibalulekileyo hayi i-arhente ze-SEO kuphela kodwa nabo banomdla wokuthengisa ngokubanzi kunye nobudlelwane noluntu.

Eyona nto ingcono kukufumaneka kwenqanaba lasimahla elikuvumela ukuba uphonononge inkonzo, nangona umthamo wamagama aphambili anokukhangelwa uya kuncitshiswa. Ukuba uyayithanda into oyibonayo, unokukhetha isicwangciso esihlawulelweyo, esivumela ukukhangelwa okungasikelwanga mda, abasebenzisi, kunye neemetric zembali. Ixabiso loku lingena kwi- $ 99 okanye kwi-79 yeedola ngenyanga, kuxhomekeke ekubeni ubhatala rhoqo ngenyanga okanye unamathele kubhaliso lonyaka.

• Ungabhalisa kwimpemerthepublic apha .

3. Ispyfu

zibanga Spyfu Ekuboneleleni ngegama ledatha elingundoqo elingasetyenziswanga kuphela kwizinga lezinto eziphilayo kodwa kunye namagama aphambili asetyenziswa kwiGoogle Adwords. Isiphumo kukukwazi ukulandela kungekuphela amagama aphambili kodwa kunye nokwahluka kwamagama asetyenziswayo okhuphisana nawo, kuzo zombini kunye nokukhangela okuhlawulelweyo, ukuvumela uhlalutyo olunamandla kunye neqonga lophando lwegama elingundoqo.

Isixhobo sophando lwamagama aphambili siyazibonelela ukubonelela ngolwazi olunzulu ngakumbi kunesixhobo esincomekayo segama likaGoogle, esinokulandelela amagama angabalulekanga kuphela kodwa namagama aphambili asetyenziswa kwimikhankaso ye-PPC. Oku kuthetha ukuba unokuba neeseti ezimbini zolwazi ukukhangela amagama akho aphambili.

Eyona nto ingcono kukukwazi ukukhetha amagama aphambili entengiselwano ukuze ukwazi ukujonga kula magama aphambili aguqula ukugcwala kwabantu, ukuvumela umgangatho wegama elingundoqo endaweni yobungakanani. Unokwahlula amagama aphambili asetyenzisiweyo kwidesktop kunye nakwizixhobo zefowuni.

Ngelixa izixhobo ezininzi ze-SEO zinika ukhetho kukhangelo lwe-organic, iSpyFu ibonelela ngedatha ye-PPC ukucoca kuyo, isenza ukuba ibe sisixhobo esifanelekileyo sokuphanda ngamagama aphambili kunye nophando lwegama eliphambili le-PPC.

Ngelixa kungekho silingo sasimahla sikhoyo, izicwangciso ezihlawulelweyo zikaSpyfu zonke zibonelela ngemali engenamda yophando lwamagama aphambili, ngumahluko kuphela phakathi kwezicwangciso ezihlawulelweyo ezixhomekeke kwinani lezikhokelo zokuthengisa, abafowunelwa besizinda, uluhlu oluphezulu, kunye nenqanaba le-API elibuyisiweyo. Esona sicwangciso sitshiphu sixabisa i-39 ngenyanga, okanye i-33 yeedola ngenyanga ngomrhumo wonyaka.

• Ungasayinela iSpyfu apha .

4. Iintsingiselo zikaGoogle

Nangona uGoogle ebonelela ngesona sixhobo siphambili sokucebisa kwimikhankaso yentengiso kaGoogle PPC, iintsingiselo Google Sesona sixhobo sibaluleke kakhulu ekuqondeni amagama aphambili. Oku kubaluleke ngakumbi kuba i-Intanethi ihlala itshintsha kwaye iguquka, kwaye ichonga iipateni ezicacileyo kwindlela yokukhangela kwangoko ngokwaneleyo inokubonelela ngoncedo lwexesha elide.

Umzekelo, ukunyuka ngequbuliso kwitrafikhi yokukhangela imveliso ethile okanye inkonzo inokubonelela ngethuba lokujoliswa kuluhlu lwamajelo entengiso, hayi i-SEO kuphela. Kwakunjalo ngexesha lobhubhane we-coronavirus xa usebenza usuka ekhaya ukhokelela ekwandeni kuluhlu olubanzi lwegama lokukhangela elinxulumene nesoftware yokusebenza ekude kunye nomsebenzi ovela kwizixhobo zasekhaya ezinjengeelaptops.

Ngelixa lo ngumzekelo ogqithileyo, nditsho naphantsi kweemeko eziqhelekileyo, ukuxhaswa ngabantu abadumileyo, ukukhutshwa kwemveliso entsha, kunye notshintsho kwindlela yokuziphatha kwabathengi (ehlala iqhutywa bubuchwephesha obutsha) kuthetha ukuba ukubanakho kokuchonga ezo ndlela kunokuba luncedo.

Imikhwa kaGoogle inikezela mhlawumbi yeyona festile inkulu koku, ingavumeli kuphela abasebenzisi ukuba bakhangele amagama aphambili kunye nokuchonga iintsingiselo ezinxulumene nazo, kodwa nangokubonelela ngokuphandle ngokuqhubekayo okuqhubekayo kunye nokuqonda. Oku kuvumela abathengisi ukuba bakwazi ukufikelela kwidatha yokukhangela kuGoogle ngokuthe ngqo kulwazi oluphambili.

Eyona nto ibaluleke kakhulu, njengazo zonke izixhobo zeGoogle SEO, iGoogle Trends isimahla ukuyisebenzisa. Nangona kunjalo, i-caatat apha kukuba ngokungafaniyo nezixhobo ezihlawulelweyo, oku kuthetha ukuba akunakulindeleka ukuba ukwazi ukusebenza ngamagama aphambili ngevolumu ngaphandle kokukwazi ukubiza iGoogle Trends API, yona ngokwayo eyongeza iindleko zophuhliso.

• Ungasebenzisa iintsingiselo zikaGoogle apha .

5. Serpstat

و i-serpstat amagama aphambili ukukhangela Unikelo sisixhobo esikhulu kunye neqonga lokugubungela uluhlu olubanzi lophando lwamagama aphambili kunye neendlela zokhetho.

Inqaku elinye libandakanya ukubanakho kokwenza uphando lokukhuphisana usebenzisa uhlalutyo lwe-URL ukuchonga igama eliphambili ekusenokwenzeka ukuba lilahlekile kwimikhankaso yakho. Ukongeza, ungasebenzisa imibuzo yokukhangela ukukhangela iindawo ezithile zamagama aphambili ukuze uchonge amagama aphambili kunye nezinye izimvo ukuqhuba ukugcwala okujolise kwiwebhusayithi yakho.

Olunye ukhetho olunomdla ngakumbi kukujonga komthi ukubona ukuba amagama aphambili asasazwa njani kumaphepha akho. Ngelixa uninzi lwazo lunokujolisa kumagama aphambili kwiphepha elithile, ngamanye amaxesha iphepha elahlukileyo linokuphela linokubekwa kwinqanaba elingcono, njengokuya kwintsholongwane. Esi sixhobo sijolise ekuncedeni ekuchongeni amanye amaphepha aluncedo anokuthi, ukuba ajolise kuwo, aphucule indawo ekujoliswe kuyo ngala magama aphambili.

Njengazo ezinye izixhobo, kukho ukhetho lokukhangela amagama aphambili, kodwa ngaphezulu koko, kukho inani leefilitha onokuzisebenzisa ukunciphisa ukhetho lwakho kumagama aphambili aluncedo ekujolise kuwo.

Izicwangciso ziqala nge- $ 69 nje ngenyanga ngomsebenzisi omnye, kwaye oku kuvumela ukufikelela ngokupheleleyo kwizixhobo kunye nedatha kaSerpstat. Amaxabiso ngenye indlela axhomekeke kwinani labasebenzisi, ke ezinye izicwangciso zokuhlawula zilungiselelwe xa kufuneka abasebenzisi abaninzi ukuba bafikelele kwiakhawunti.

Ngokubanzi, i-Serpstat ibonelela ngeendlela ezininzi ezinomdla xa kusiza kuphando lwamagama aphambili, kwaye ukukwazi ukusebenzisa izixhobo ezahlukeneyo kunye neendlela ezinokwenza kuphela ii-webmasters kunye nee-SEO ngokufanayo.