Akanakisa SEO Zvishandiso zve2020: Yemahara uye Inobhadharwa SEO Software

SEO. 

Izvi zvinoreva kuve nechokwadi chekuti mapeji ewebhu ane akasarudzika mazita emapeji anonyatsoratidza zvirimo, pamwe nemazita ezvinongedzo ekujekesa zvirinani zvemapeji ega ega, uye kurapa mamwe ma tag zvakafanana nenzira.

Izvi zvaive zvichidikanwa, kwete zvirinani nekuti vagadziri vewebhu vaiwanzo kungotarisa kuti iko kukodha kwakashanda here, pane ruzivo rwevashandisi, ndoda kungoteedzera madhairekitori ekuburitsa pawebhu.

Izvi zvakachinja zvishoma nezvishoma sezvo zvakaramba zvichizivikanwa kuti injini dzekutsvaga dzinoshandisa izvi "pa-peji" zviratidzo kupa "mapeji ekutsvaga enjini dzekutsvaga" (SERPs) - uye kuti pane mukana wekumisikidza kumusoro kweizvi kuti ubatsirwe ne organic uye zvakasikwa traffic.

IInternet yakachinja zvakanyanya kubvira iwo mazuva ekutanga, uye mainjini ekutsvagisa senge Google izvozvi anogadzira ruzivo "rwekusiya-peji" pakusarudza mitsva yekutsvaga, zvisingaite kushandisa semantic processing, kuunganidza mushandisi data, uye kushandisa neural network kune muchina kudzidza kwega mapatani, maitiro, uye zvido.

Kunyangwe ipapo, zvinangwa zvepamoyo zveSEO injini zvinoramba zvakangofanana neyakagara - kuve nechokwadi chekuti mapeji ane maaki akakodzera kunongedza mazwi akakosha, kwete chete kwekutsvaga kwekutsvaga, asiwo nePPC (Bhadhara Per Click) uye mimwe mishandirapamwe yekushambadzira, seCall- ku-kuita uye kutendeuka kwehuwandu zviratidzo zviviri zvakakosha zvekubudirira.

Asi bhizinesi rinoziva sei kuti ndeapi mazwi akakosha ekutarisa pamapeji avo ekutengesa? Inoita sei webhusaiti sefa kutengeserana traffic kubva kune vakawanda vashanyi webhusaiti? Uye basa iri rinogona sei kuwedzera iro kugona kwaro kubata zvakanangwa traffic online? Pano tinonyora akati wandei maturusi ayo anozobatsira mune izvo chete.

• Yakanakisa SEO Keyword Yekutsvagisa Zvishandiso zve2020

Zvakanakisa SEO Zvishandiso - Pasina

1. Google Search Console
2. SEMrush SEO Toolkit
3. SEO dandemutande
4. Yakakura SEO Zvishandiso
5. Banana Pro

1. Google Search Console

Google Search Console (GSC) inzira yakanaka kwazvo yekuti vatenzi vewebhu vatsva vatange neSEO.

Kunyangwe iwe usina kusimba paSEO, kunyangwe saizi saiti yako kana bhurogu, Google inorumbidzwa Tsvaga Console (yaimbozivikanwa seWebmaster Services suite) uye zvakawandisa zvinoshandiswa nyore kushandisa zvishandiso pasi payo hood zvinofanirwa. yekutanga chiteshi chekufona. 

Iri bhuku rekushandisa rinokupa ruzivo rwakakosha nezve yako saiti nekungotarisa: inogona kuongorora mashandiro enzvimbo yako, kuongorora matambudziko angangodaro ekugadzirisa matambudziko (senge spam zvisungo zvisina kunaka), kukubatsira kuona kuti saiti yako inowirirana neGoogle, uye kuongorora kuisirwa kweGoogle saiti yako. .

Iwe unogona kunyange kuzivisa spam uye kukumbira kuongororwa kana yako saiti yaunza chirango. Uyezve, kana iwe ukasareva kune avo webmaster nhungamiro nguva nenguva, saka, iwe unongova nebasa kana iwe ukakanganisa. Tsvaga Console iri kugara ichivandudzwa, uye maficha nyowani ari munzira, senge nyowani URL Yekuongorora chishandiso kana iyo nyowani Sitemap mafaera mushumo.

Rubatsiro runowanikwa kuburikidza Webmaster Rubatsiro Nharaunda , inzvimbo iyo vatenzi vewebhu vanogona kubata uye kugovana matambudziko ekugadzirisa uye matipi ekuita.

• Unogona kusaina kuGoogle Search Console pano

2. SEMrush SEO Toolkit

yakave yakagadzirwa SEMrush SEO Toolkit Pakutanga muna 2008 naSEMrush. Mu2018, chirongwa ichi chakagamuchira madhora makumi mana emamiriyoni emari yekuwedzera.

Iyo kiyi yekutsvaga yekushandisa chishandiso inogona kuwanikwa kubva kuSEMrush's premium main dashboard. Iwe unogona kutarisa yakadzama keyword yekuongorora mishumo pamwe nepfupiso ye chero madomeni aunogadzirisa.

Kunyanya kukosha, iyo SEO toolkit inokutendera iwe kuti uenzanise mashandiro emapeji ako kuti uone kuti unorema sei kupikisana nemakwikwi. Semuenzaniso, unogona kuongorora backlinks kubva kune mamwe mawebhusaiti kune yako saiti. (Maitiro aya dzimwe nguva anonzi "chinongedzo chekuvaka").

Traffic analytics inobatsira kuziva vako vakwikwidzi 'sosi huru dzewebhu traffic, senge epamusoro mareferensi masosi. Izvi zvinokutendera kuti uongorore mukati meiyo nitty-gritty yemasaiti ako uye yeavo vaunokwikwidza nawo kuyera maererano neavhareji chikamu chenguva uye mabhureji emitengo. Pamusoro pezvo, Traffic Sources Kuenzanisa inokupa muongororwo wedhijitari yekushambadzira nzira dzeboka remakwikwi kamwechete. Kune avo vatsva kuSEO slang, "bounce rates" ndiwo muzana wevashanyi vanoshanyira webhusaiti vobva vasiya vasina kuwana chero mamwe mapeji pane imwechete saiti.

Iyo Domain Ongororo inopa zvishoma kupfuura chidimbu chemakwikwi ako eSEO marongero. Iwe unogona zvakare kutsvaga chaiwo mazwi akakosha awakatarisa pamwe nekuwana inoenderana mashandiro emadomeni ako pane ese desktop uye nhare mbozha.

SEMrush yakagamuchira akawanda akanaka masekisheni pamhepo asi yakashoropodzwa nekushandisa mazwi eSEO senge "SERP" ayo anogona kupatsanura vashandisi vasina ruzivo. A "Pro" kunyoreswa kunodhura $ 99.95 pamwedzi iyo inosanganisira kuwana kune ese SEO maturusi.

• Unogona kunyorera kuSEMrush SEO Toolkit pano

3. SEO Spider

Yakagadzirwa SEO Spider Pakutanga muna2010 neshoko rekuti "kuchema wedatya". Vatengi veichi chinokambaira chinosanganisira vatambi vakuru vakaita saDisney, Shazam naDell.

Chimwe chezvinhu zvinokwezva zveSEO Spider kugona kwayo kutsvaga nekukurumidza URL, pamwe nekukamba saiti yako kutarisa mapeji akaputsika. Izvi zvinokuseredza dambudziko rekubaya pamunhu wega batanidzo kuti ubvise zvikanganiso makumi mana nemana.

Chishandiso zvakare chinokutendera iwe kuti utarise mapeji ane akashaika mazita ematagi, akateedzera meta tag, uye asiri iwo marefu mateki, pamwe nekutarisa huwandu hwezvisungo zvakaiswa pane yega peji

Iko kune yemahara uye yakabhadharwa vhezheni yeSEO Spider. Iyo yemahara vhezheni ine yakawanda yezvakakosha maficha sekukambaira kudzoreredza asi izvi zvinogumira kuma500 ma URL. Izvi zvinogadzira iyo "shoma" vhezheni yeSEO Spider inokodzera chete kumatunhu madiki. Iyo yakabhadharwa vhezheni iri $ 180 pagore uye inosanganisira mamwe epamberi maficha pamwe neyemahara technical technical.

• Unogona kusaina SEO Spider pano

4. Yakakura SEO Zvishandiso

Ndakagamuchira Yakakura SEO Zvishandiso Yakagara ichirumbidzwa neSEO veterans kubvira payakatanga muna 2011. Izvi zvakare zvinoita kuti ive yeakare SEO maturusi anowanikwa nhasi.

Iko kutarisisa kukuru kwezvishandiso kuri kuma backlinks, ayo ari mahukama pakati peimwe webhusaiti neimwe. Izvi zvine simba rakakura pakuita kweSEO, uye nekudaro, Majestic ane yakawanda dhata ye backlink data.

Vashandisi vanogona kutsvaga "indekisi nyowani" iyo yakakambaira uye yakagadziridzwa muswere wese wezuva, pamwe ne "nhoroondo index" iyo yakarumbidzwa pamhepo nekuda kwayo mheni-inokurumidza kudzosa. Chimwe chezvinhu zvakakurumbira ndeye "Majestic Million" iyo inoratidza chinzvimbo chepamusoro mamirioni ewebhu mawebhusaiti pawebhu.

Iyo "Lite" vhezheni yaMajestic inodhura madhora makumi mashanu pamwedzi uye inosanganisira zvinobatsira zvakadai seyakawandisa backlink cheki, nhoroondo yemareferensi madomeni, IPs uye subnets pamwe neMajestic yakavakirwa mu "Site Explorer." Ichi chimiro, icho chakagadzirirwa kukupa iwe kutarisa pamusoro pechitoro chako chepamhepo, chawana mamwe makomendi asina kunaka nekuda kwekuti chinotaridzika kunge chakanyorwa. Majestic zvakare haina Google Analytics kusangana.

• Iwe unogona kunyorera kune Anokudzwa SEO maturusi pano

Banana Pro

MozPro Iyo chikuva chemidziyo yeSEO inovavarira kukubatsira iwe kuwedzera traffic, chinzvimbo, uye kuoneka pane mitsva yekutsvaga injini.

Maturusi akakosha anosanganisira kugona kuongorora yako saiti uchishandisa Moz Pro dandemutande, iro rinofanira kuratidza zvingangoitika uye kurumbidza zviito zvinoita. Iko kune zvakare kugona kuteedzera yako saiti masosi pamazana kana kana zviuru zvemakiyi ewebhusaiti yega yega.

Iko kune zvakare kiyi yekutsvagisa chishandiso chekubatsira kuona kuti ndeapi mazwi akakosha uye akakosha mazwi musanganiswa angave akanakira kunongedza, uye zvakare kune backlink yekuongorora chishandiso inosanganisa huwandu hwamamethriki kusanganisira anchor zvinyorwa mune zvinongedzo pamwe neanofungidzirwa domain chiremera.

Moz Pro inotanga pamadhora makumi mapfumbamwe nemapfumbamwe pamwedzi chirongwa cheStandard chinofukidza maturusi ekutanga. Iyo Medium chirongwa chinopa yakafara huwandu hwenzvimbo ye $ 99 pamwedzi, uye yemahara kuyedzwa inowanikwawo. Ziva kuti zvirongwa zvinouya ne149% dhisikaundi kana ichibhadharwa gore rega. Zvimwe zvirongwa zviripo zvekumiririra pamwe nezvinodiwa nemasangano, uye kune zvimwe zvakabhadharwa-zvemunharaunda zvinyorwa uye STAT yekuongorora data maturusi.

Kunyangwe iwe ukasaina kusaina kuMoz Pro, zvishandiso zvemahara zviripo. Iko kune zvakare yakakura nharaunda inotsigira yakagadzirira kupa rubatsiro, kuraira uye kutungamira kune hupamhi hwehukama hwekutsvaga kushambadzira nyaya.

• Unogona kusaina kuMoz Pro pano

Akanakisa Mahara SEO Maturu

Kunyangwe isu takaratidzira yakabhadharwa yakanyanya SEO maturusi, akati wandei mawebhusaiti anopa maturusi ayo ari mashoma uye akasununguka kushandisa. Tichatarisa pano pane sarudzo dzemahara.

1. SEOQuake

SEOquake ndeimwe yeanonyanya kuzivikanwa ekuwedzera ekushandisa. Iyo inokutendera iwe kuti utarise uye chengeta akawanda ekutsvaga enjini parameter pane iyo nhunzi uye uchienzanisa iwo pamwe nezvakawanikwa kune mamwe mapurojekiti. Kunyangwe iwo zviratidzo uye manhamba ayo SEOquake inogadzira inogona kunge isinganzwisisike kune musina zivo mushandisi, vane hunyanzvi optimizers vanozokoshesa kuwanda kwemashoko ezvekuwedzera izvi.

Iwe unogona kuyera ruzivo nezve huwandu hwevashanyi nenyika yavo, tora saiti traffic nhoroondo pagrafu, nezvimwe. Iyo yekushandisa bar inosanganisira mabhatani ekuvandudza saiti yeGoogle index, backlinks, SEMRush chinzvimbo, Facebook inofarira, Bing index, Alexa ratings, dura rewebhu dura uye chinongedzo kune iyo peji re Whois. Iko kune zvakare inobatsira cheat sheet uye peji rekuongorora kuti uwane shiri-yeziso maonero ezvingaitika nyaya (kana mikana) inokanganisa imwe peji kana saiti.

2. Google AdWords Keyword Planner 

Kuziva akakosha mazwi ekukosha kwakakosha kwazvo paunenge uchigadzirira yako webhu kopi. Google yemahara Keyword Turu, chikamu cheAdwords, hazvigone kuve nyore kushandisa. Pinda yako webhusaiti URL mubhokisi, tanga kuongorora akakurudzira mazwi akakosha, woenda. Jill Wallen, CEO weHighRankings.com ndeye fan uye anopa matipi kune avo vatsva kune keyword optimization: "Ive neshuwa yekushandisa aya mazwi akakosha mune yako webhusaiti zvemukati."

Nekudaro, asi ichiri kubatsira kutsvaga mazwi ekutsvagisa, zvakakosha kuti uzive kuti nhamba dzakapihwa ndedzokufungidzira kwete manhamba chaiwo, uye dzinoitirwa kupa chiratidzo kune mukurumbira pane kunyatsoita vhoriyamu yekutsvaga munguva chaiyo.

3. Google inovandudza

Chimwe chishandiso cheGoogle pane ino runyorwa (hazvishamise zviri). Kugadziridza hakusi kwekushaya moyo uye kuchaita kunyange nyanzvi dzeSEO dzakagadzikana kusagadzikana. SEO haisi yezve chinzvimbo chete, uye isina chiyero chakaringana chemukati chinopa vashanyi vako uye chinowedzera shanduko, kugadzirisa kwakanyanya kunogona kurasikirwa.

Basa remahara reGoogle rinobatsira kutora fungidziro kubva mumutambo, zvichikubvumidza kuyedza zvemukati mewebhusaiti yako: kubva kureruka kweA / B kuyedzwa kwemapeji maviri akasiyana kuenzanisa yakazara boka rezvinhu pane chero peji rakapihwa. Maitiro ekugadzirisa zvinhu aripo zvakare kunongedza zvinhu zvishoma. Ziva kuti kuti umhanye bvunzo dzakaomesesa dzemultivariate, iwe unozoda nguva nenguva yakakwana kuti zviitwe zviitwe, sezvaungaita neAnalytics.

4. Ahrefs Backlink Checker

Kunzwisisa backlinks (saiti dzinobatanidza kwauri) inobvumira varidzi vewebhusaiti nevaparidzi kuti vaone mikana yekubatanidza yavanogona kupotsa. Pinda Ahrefs, zvine mutsindo mumwe wevatambi vane simba.

Ivo vanochengeta imwe yeakakura backlink maindekisi parizvino anowanikwa aine anopfuura gumi nematanhatu tiririyoni anozivikanwa ma link, anofukidza 17 miriyoni midzi midzi. Kunyange Ahrefs isiri yemahara, iyo Backlink Checker ficha iri, iyo inopa mufananidzo unobatsira unosanganisira durainiti yako, Top 170 Backlinks, Top 100 Canonical Links, uye Top 5 Mapeji, yakashomeka shoma kuti ipe pfungwa yezve Ahrefs inofanirwa chipo.

Wepamusoro 30 Zvakanakisa Auto Kutumira Sites uye Zvishandiso pane Zvese Zvemagariro Midhiya