Zida Zapamwamba za SEO za 2020: Pulogalamu Yaulere Yaulere komanso Yolipira SEO

SEO (Search Engine Optimization) idapangidwa mozama monga kuwonjezera kwa kutsata kutsata kutsatira malangizo a HTML 4, kuti mumvetse bwino cholinga ndi zomwe zili. 

Izi zikutanthawuza kuwonetsetsa kuti masamba atsamba ali ndi mitu yapadera yamasamba yomwe ikuwonetseratu zomwe zili, komanso maudindo achinsinsi kuti awunikire bwino zomwe zili patsamba lililonse, ndikuchitira ma tag ena chimodzimodzi.

Izi zinali zofunikira, makamaka chifukwa opanga mawebusayiti nthawi zambiri amangoyang'ana ngati kulemba mawu kumagwira ntchito, m'malo mongogwiritsa ntchito, osangotsatira kutsatira njira zosindikizira pa intaneti.

Izi zidasintha pang'onopang'ono popeza zidayamba kudziwika kuti makina osakira amagwiritsa ntchito zikwangwani izi "patsamba" kuti apereke "masamba azotsatira zakusaka" (SERPs) - ndikuti pali mwayi wokhala pamwamba pa awa kuti mupindule ndi zachilengedwe magalimoto.

Intaneti yasintha kwambiri kuyambira masiku oyambirira aja, ndipo makina osakira ngati Google tsopano akukonza zambiri "zosasungidwa" posankha zotsatira zakusaka, osagwiritsa ntchito kusanthula kwa semantic, kusonkhanitsa ogwiritsa ntchito, ndikugwiritsa ntchito netiweki pamakina ophunzirira payekha mapangidwe, zochitika, ndi zokonda.

Ngakhale zili choncho, malingaliro oyambira a injini za SEO amakhalabe ofanana ndi kale lonse - kuwonetsetsa kuti masamba ali ndi zilembo zoyenera kutsata mawu osakira, osati pazosaka zachilengedwe zokha, komanso PPC (Pay Per Click) ndi misonkhano ina yotsatsa, monga Call- kuchitapo kanthu ndikusintha mitengo ndizizindikiro ziwiri zakupambana.

Koma kodi bizinesi imadziwa bwanji mawu osakira pamasamba awo ogulitsa? Kodi tsamba latsamba logulitsira tsamba lawebusayiti limabwera bwanji kuchokera kwa omwe amabwera pa webusayiti? Ndipo ntchitoyi ingakulitse bwanji mwayi wake wolanda anthu omwe ali pa intaneti? Apa tikulemba zida zingapo zomwe zingakuthandizireni pamenepo.

• Zida Zapamwamba Zapamwamba za SEO za 2020

Zida Zapamwamba za SEO - Mwachidule

1. Google Search Console
2. SEMrush SEO Unakhazikitsidwa
3. Kangaude wa SEO
4. Zida Zapamwamba za SEO
5. Banana ovomereza

1. Google Search Console

Google Search Console (GSC) ndi njira yabwino kwambiri kuti oyang'anira masamba atsopano ayambe ndi SEO.

Ngakhale simulimba ku SEO, mosasamala kanthu kukula kwa tsamba lanu kapena blog, Google Console yotamandika (yomwe kale inali Webmaster Services suite) ndi zida zogwiritsa ntchito mosavuta zomwe zili pansi pake ndizofunikira. kuyitana. 

Bukhuli limakupatsirani chidziwitso chofunikira chatsamba lanu pang'onopang'ono: limatha kuwunika momwe tsamba lanu limagwirira ntchito, kuwunika zovuta zomwe zingachitike pamavuto (monga maulalo olakwika a spam), kukuthandizani kutsimikizira kuti tsamba lanu likugwirizana ndi Google, ndikuwunika momwe Google ingalembetsere tsamba lanu .

Muthanso kunena za sipamu ndikupempha kuti awunikenso ngati tsamba lanu latenga chindapusa. Kuphatikiza apo, ngati simukutanthauza malangizo awowongolera masamba awebusayiti nthawi ndi nthawi, chabwino, muli ndiudindo mukalakwitsa. Search Console imasinthidwa pafupipafupi, ndipo zina zatsopano zili panjira, monga chida chatsopano chofufuzira cha URL kapena lipoti la fayilo la Sitemap.

Thandizo likupezeka kudzera Webusayiti Yothandizira , malo omwe oyang'anira masamba awebusayiti amatha kulumikizana nawo ndikugawana zovuta ndi magwiridwe antchito.

• Mutha kulembetsa Google Search Console apa

2. SEMrush SEO Unakhazikitsidwa

.kupangidwa SEMrush SEO Unakhazikitsidwa Poyambirira mu 2008 ndi SEMrush. Mu 2018, ntchitoyi idalandira $ 40 miliyoni yothandizila kukulitsa.

Chida chachikulu chofufuzira chitha kupezeka kuchokera pa dashboard yayikulu ya SEMrush. Mutha kuwona malipoti ofotokozera mwatsatanetsatane komanso chidule cha madambwe omwe mumayang'anira.

Chofunika kwambiri, chida cha SEO chimakupatsani mwayi wofanizira momwe masamba anu amagwirira ntchito kuti muwone momwe mumatsutsana ndi mpikisano. Mwachitsanzo, mutha kusanthula ma backlink kuchokera kumawebusayiti ena kutsamba lanu. (Ntchitoyi nthawi zina imatchedwa "ulalo womangiriza").

Kuwunika kwamayendedwe amathandizidwe kumazindikiritsa omwe akupikisana nawo omwe amapezeka pamtundu wa intaneti, monga masamba owunikira. Izi zimakuthandizani kuti mufufuze mwachidwi momwe masamba anu ndi omwe mukupikisana nawo amayesa malinga ndi nthawi yayitali komanso kuchepa kwamitengo. Kuphatikiza apo, Traffic Source Comparison imakupatsirani chidule cha njira zotsatsira zamagetsi zamagulu ampikisano nthawi imodzi. Kwa iwo atsopano ku SEO slang, "kubweza mitengo" ndi kuchuluka kwa alendo omwe amachezera tsambalo kenako nkuchoka osafikira masamba ena patsamba lomwelo.

Domain Overview imangopereka chidule cha njira za SEO za omwe akupikisana nawo. Muthanso kupeza mawu osakira omwe mwawalunjika komanso kuti mupeze magwiridwe antchito amalo anu pazamagetsi ndi mafoni.

SEMrush walandila zizindikiritso zabwino zambiri pa intaneti koma watsutsidwa chifukwa chogwiritsa ntchito mawu a SEO ngati "SERP" omwe amatha kupatula ogwiritsa ntchito osadziwa zambiri. Kulembetsa kwa "Pro" kumawononga $ 99.95 pamwezi yomwe imaphatikizapo kufikira zida zonse za SEO.

• Mutha kulembetsa ku SEMrush SEO Toolkit Pano

3. Kangaude ya SEO

Zapangidwa SEO Kangaude Poyambirira mu 2010 ndi mawu okuluwika akuti "kukuwa achule". Makasitomala a chokwawa chosankhachi akuphatikizanso osewera akulu monga Disney, Shazam ndi Dell.

Chimodzi mwazinthu zokongola kwambiri pa SEO Spider ndikutha kwake kusaka URL mwachangu, komanso kukwawa tsamba lanu kuti muwone masamba omwe asweka. Izi zimakupulumutsirani zovuta zodina pamanja ulalo uliwonse kuti musaphatikizepo zolakwika 404.

Chidachi chimakupatsaninso mwayi wofufuza masamba omwe alibe ma tag amutu, ma meta tag, ndi ma tags osalondola, komanso kuwona maulalo omwe adayikidwa patsamba lililonse

Pali mtundu wa SEO Spider waulere komanso wolipira. Mtundu waulere uli ndi zinthu zambiri zofunikira monga kukwawa kubwerera koma izi ndizochepa kuma URL a 500. Izi zimapangitsa mtundu wa "Spider" wa SEO Spider kukhala woyenera kumagawo ang'onoang'ono. Mtundu wolipidwa ndi $ 180 pachaka ndipo umaphatikizapo zinthu zina zotsogola komanso chithandizo chaulere chaukadaulo.

• Mutha kulembetsa SEO Spider apa

4. Zida Zotchuka za SEO

Ndalandira Zida Zapamwamba za SEO Amayamikiridwa mokhazikika ndi omenyera SEO kuyambira pomwe adakhazikitsidwa mu 2011. Izi zimapangitsanso kuti ikhale imodzi mwazida zakale kwambiri za SEO zomwe zilipo masiku ano.

Cholinga chachikulu cha zidazi ndi ma backlinks, omwe amalumikizana pakati pa tsamba limodzi ndi lina. Izi zimakhudza kwambiri magwiridwe antchito a SEO, motero, Majestic ali ndi zochuluka kwambiri zamtundu wa backlink.

Ogwiritsa ntchito amatha kusaka "index yatsopano" yomwe yakwa ndikuwongolera tsiku lonse, komanso "mbiri yakale" yomwe yatamandidwa pa intaneti chifukwa chopeza mwachangu mphezi. Chimodzi mwazinthu zotchuka kwambiri ndi "Majestic Million" omwe akuwonetsa kusanja kwamawebusayiti miliyoni miliyoni pa intaneti.

Mtundu wa "Lite" wa Majestic umawononga $ 50 pamwezi ndipo umakhala ndi zinthu zina zothandiza monga checker backlink, mbiri yazipangizo, ma IP ndi ma subnet komanso Majestic omwe amangidwa mu "Site Explorer." Nkhaniyi, yomwe idapangidwa kuti ikupatseni chithunzithunzi cha sitolo yanu yapaintaneti, ilandila ndemanga zoyipa chifukwa chimawoneka kuti ndi zachikale. Wolemekezeka nawonso alibe kuphatikiza kwa Google Analytics.

• Mutha kulembetsa ku Zida Zapamwamba za SEO Pano

Banana ovomereza

Moz Pro Ndi nsanja yazida za SEO zomwe zikufuna kukuthandizani kuti muwonjezere kuchuluka kwamagalimoto, kusanja, komanso kuwonekera pazotsatira zama injini.

Zida zazikuluzikulu zikuphatikiza kutha kuwunika tsamba lanu pogwiritsa ntchito kangaude wa Moz Pro, yemwe akuyenera kuwunikira zomwe zingachitike ndikulimbikitsa kuzindikira komwe kungachitike. Palinso kuthekera kotsata masanjidwe atsamba lanu pamazana kapena masauzande amawu ofunikira patsamba lililonse.

Palinso chida chofufuzira mawu chothandizira kudziwa kuti ndi mawu ati ndi magulu amawu osakira omwe angakhale abwino kuwunikira, komanso palinso chida chowunikira kumbuyo komwe kumasakanikirana ndi ma metric angapo kuphatikiza ma anchor m'malumikizidwe komanso oyang'anira madera.

Moz Pro imayamba pa $ 99 pamwezi pa pulani ya Standard yomwe imakhudza zida zoyambira. Dongosolo Lapakatikati limapereka mawonekedwe osiyanasiyana a $ 149 pamwezi, ndipo kuyesa kwaulere kumapezekanso. Dziwani kuti mapulani amabwera ndi kuchotsera 20% ngati amalipira pachaka. Mapulani owonjezera amapezeka pazosowa za mabungwe ndi mabungwe, ndipo pali zowonjezera zolipiridwa-pamndandanda wanyumba ndi zida zowunikira ma STAT.

Ngakhale simukulembera Moz Pro, pali zida zingapo zaulere. Palinso gulu lalikulu lothandizidwa lokonzeka kupereka thandizo, upangiri ndi chitsogozo kupyola pazosankha zotsatsa posaka.

• Mutha kulembetsa Moz Pro apa

Zida Zabwino Kwambiri za SEO

Ngakhale tawonetsa zida zabwino kwambiri za SEO, mawebusayiti angapo amapereka zida zomwe ndizochepa kwambiri komanso zaulere kugwiritsa ntchito. Tiona apa pazosankha zaulere.

1. SEOQuake

SEOquake ndi imodzi mwazida zotchuka kwambiri. Ikuthandizani kuti muwone ndikusunga magawo angapo a injini zosaka pa ntchentche ndikuzifanizira ndi zotsatira zomwe zapeza pulojekiti zina. Ngakhale zizindikilo ndi manambala omwe SEOquake imatulutsa atha kukhala osamveka kwa wogwiritsa ntchito wosadziwa, opatsa luso mwaluso adzazindikira kuchuluka kwatsatanetsatane kwa izi zowonjezera.

Mutha kuyeza zambiri za kuchuluka kwa alendo ndi dziko lawo, pezani mbiri yamagalimoto patsamba ndi graph, ndi zina zambiri. Chida chazida chimaphatikizapo mabatani osinthira tsambalo la Google, ma backlinks, SEMRush masanjidwe, kukonda kwa Facebook, index ya Bing, kuwerengera kwa Alexa, zaka zosungira masamba awebusayiti komanso ulalo wa tsamba la Whois. Palinso tsamba lothandizira lachinyengo ndi tsamba lothandizira kuti mbalame ziwonetsetse zomwe zingachitike (kapena mwayi) zomwe zingakhudze tsamba kapena tsamba linalake.

2. Google AdWords Keyword Planner 

Kudziwa mawu osakira oyenera ndikofunikira pokonzekera tsamba lanu la intaneti. Chida Chamtengo Wapatali cha Google, gawo la Adwords, sichingakhale chosavuta kugwiritsa ntchito. Lowetsani ulalo watsamba lanu mubokosilo, yambani kuwunikiranso mawu osakira, ndikupita. Jill Wallen, CEO wa HighRankings.com ndiwosangalatsa ndipo amapereka malangizo kwa atsopanowa pokhathamiritsa mawu osakira: "Onetsetsani kuti mukugwiritsa ntchito mawu osakira patsamba lanu."

Komabe, ngakhale zili zofunikira pakufufuza kwamawu osakira, ndikofunikira kuzindikira kuti manambala omwe aperekedwa ndi pafupifupi osati manambala enieni, ndipo cholinga chake ndi kupereka chitsimikizo cha kutchuka osati kuchuluka kwakanthawi kofufuzira munthawi yeniyeni.

3. Google imasintha

Chida china cha Google pamndandandawu (sizosadabwitsa). Kukhathamiritsa sikukhala kwa mtima wofooka ndipo kupangitsa akatswiri odziwa bwino za SEO kukhala osasangalala. SEO sikuti imangokhala masanjidwe, ndipo popanda zolondola zomwe zimapangitsa alendo anu ndikuwonjezera kutembenuka, kukhathamiritsa kwakukulu kungatayike.

Utumiki waulere wa Google umathandizira kuchotsa malingaliro pamasewerawa, kukulolani kuti muyese zomwe zili patsamba lanu: kuchokera pakuyesa kosavuta kwa A / B kwamasamba awiri osiyanasiyana kuyerekezera zinthu zambiri patsamba lililonse. Zosintha mwamakonda zimapezekanso kuti zokometsera zinthu pang'ono. Dziwani kuti kuti muthe kuyesa mayeso ovuta kwambiri a multivariate, mufunika nthawi ndi nthawi yokwanira kuti zotsatirazi zichitike, monga momwe mungachitire ndi Analytics.

4. Ahrefs Backlink tchesi

Kumvetsetsa backlinks (masamba omwe amalumikizana nanu) amalola eni masamba ndi ofalitsa kuti awone mwayi womwe angaphonye. Lowani Ahrefs, mosakayikira m'modzi mwamasewera mwamphamvu kwambiri.

Amasungabe imodzi mwamakalata akuluakulu obwerera kumbuyo omwe akupezeka ndi maulalo opitilira 17 trilioni odziwika, omwe amakhala ndi mizu 170 miliyoni. Ngakhale Ahrefs si aulere, mawonekedwe a Backlink Checker ndi, omwe amapereka chithunzi chothandizira kuphatikiza madera anu, ma Backlinks apamwamba 100, Maulalo Apamwamba a 5 a Canonical, ndi Masamba Apamwamba a 5, osachepera pang'ono kuti apereke tanthauzo la zomwe Ahrefs ayenera kupereka.

Masamba 30 ndi Zida Zabwino Kwambiri Zosungira Ma Media Onse