Ua hoʻomohala ʻia ʻo SEO (Search Engine Optimization) ma ke ʻano he hoʻonui i ka hiki ʻana o ka pūnaewele ma hope o nā kulekele HTML 4, i mea e wehewehe pono ai i ke kumu a me ka ʻike o ka ʻike.
ʻO kēia ka hōʻoia ʻana i nā ʻaoʻao pūnaewele i nā poʻo ʻaoʻao ʻokoʻa e hōʻike pono i kā lākou ʻike, a me nā poʻo inoa huaʻōlelo e hoʻokala maikaʻi i ka ʻike o nā ʻaoʻao pākahi, a mālama i nā pā ʻē aʻe i like.
Pono kēia, ʻaʻole no ka mea nui loa no ka mea ʻo ka hoʻomohala pinepine ʻana o nā mea hoʻomohala pūnaewele inā e holo pono ana ka coding, ma mua o ka ʻike o ka mea hoʻohana, e waiho wale i ka hahai ʻana i nā kulekele hoʻopuka pūnaewele.
Ua loli iki kēia i ka lilo ʻana i ʻike nui ʻia e hoʻohana nā ʻenekini huli i kēia mau hōʻailona "ma ka ʻaoʻao" e hoʻolako i nā "ʻaoʻao hopena ʻenekini huli" (SERPs) - a aia kahi pōmaikaʻi i ke kūlana kiʻekiʻe ma luna o kēia mau mea e pono ai nā meaola a kūlohelohe. kalepaʻi.
Ua ulu nui ka Pūnaewele mai ia mau lā mua, a ke hana nei nā ʻenekini huli nui e like me Google i kēia manawa i ka ʻikepili hou aʻe ma ke koho ʻana i nā hualoaʻa, me ka hoʻohana ʻole ʻana i ka hana semantic, ka hōʻiliʻili ʻana i ka ʻikepili hoʻohana, a me ka hoʻopili ʻana i nā pūnaewele neural i ke aʻo ʻana i ka mīkini no ka pilikino. nā lauana, nā loina, a me nā makemake.
ʻOiai ʻo ia, noho mau nā manaʻo nui o nā ʻenekini SEO e like me nā manawa mau - e hōʻoia ana i nā ʻaoʻao i nā lepili kūpono e kuhikuhi ai i nā huaʻōlelo, ʻaʻole wale no nā hopena ʻimi kūlohelohe, akā no PPC (Pay Per Click) a me nā pāʻoihana marketing ʻē aʻe, e like me Call- i ka hana a me ka helu hoʻololi hoʻololi ʻelua mau hōʻailona nui o ka kūleʻa.
Akā pehea e ʻike ai kahi ʻoihana i nā huaʻōlelo nui e māka i kā lākou ʻaoʻao kūʻai? Pehea e kānana ai kahi pūnaewele i nā kālepa mai nā malihini kipa pūnaewele? A pehea e hiki ai i kēia hana ke hoʻonui i kona hiki ke kiʻi i nā kālepa i māka ʻia ma ka pūnaewele? Eia mākou e helu ai i nā pono hana e kōkua i kēlā.
Nā Mea Hana SEO ʻoi Loa - Ma ka Milo
- Google Search hooluolu mai
- SEMrush SEO Toolkit
- Punawelewele SEO
- Nā Mea Hana SEO Majestic
- Banana Pro
1. Ke Kulanui ʻimi Google
ʻO wai ka mea i ʻoi aku ma mua o ka pilikua ʻimi Google e hoʻomaikaʻi i kāu SEO?
Google Search hooluolu mai (GSC) kahi ala maikaʻi loa no nā luna pūnaewele hou e hoʻomaka me SEO.
ʻOiai ʻaʻole ikaika ʻoe ma SEO, no ka nui o kāu pūnaewele a i ʻole blog, ʻike ʻia ʻo Google Console mahalo ʻia (ma mua i kapa ʻia ʻo ka Pūnaewele Lawelawe Pūnaewele) a me nā pono hana maʻalahi ma lalo o kāna pale ka pono. awa mua o ke kāhea.
Hāʻawi ka mea hana iā ʻoe i ka ʻike koʻikoʻi e pili ana i kāu pūnaewele i ka nānā ʻana: hiki iā ia ke loiloi i ka hana o kāu pūnaewele, nānā no nā pilikia pilikia pilikia (e like me nā loulou maikaʻi ʻole spammy), kōkua iā ʻoe e hōʻoia i ka pili o kāu pūnaewele me Google, a nānā i ka hōʻike ʻana o Google i kāu pūnaewele. .
Hiki iā ʻoe ke hōʻike i ka spam a noi i kahi loiloi inā loaʻa i kāu pūnaewele kahi hoʻopaʻi. Hoʻohui, inā ʻaʻole ʻoe e nānā i kā lākou alakaʻi alakaʻi pūnaewele i kēlā me kēia manawa, ʻeā, ʻo ʻoe wale nō ke kuleana inā kuhihewa ʻoe. Hoʻohou mau ʻia ʻo Search Console, a ke hele nei nā hiʻohiʻona hou, e like me ka hana nānā URL hou a i ʻole ka hōʻike faila Sitemap hou.
Loaʻa ke kōkua ma o Kaiāulu Kōkua Pūnaewele , kahi e hiki ai i nā luna pūnaewele e launa pū a kaʻana like i nā pilikia o ka troubleshooting a me ka hana.
2. SEMrush SEO Toolkit
Nā meahana SEO mua loa, hiki ke kiʻi ʻia mai ka papa kuhikuhi akamai
. ua hoʻomohala ʻia SEMrush SEO Toolkit I kinohi ma 2008 e SEMrush. I ka 2018, ua loaʻa ka papahana i $ 40 miliona i ke kālā no ka hoʻonui ʻana.
Hiki ke kiʻi ʻia i ka pono hana noiʻi huaʻōlelo mai ka dashboard nui premium o SEMrush. Hiki iā ʻoe ke ʻike i nā hōʻike hōʻuluʻulu huaʻōlelo kikoʻī a me ka hōʻuluʻulu manaʻo o nā kāʻei āu e mālama ai.
ʻO ka mea nui, ʻae ka mea hana SEO iā ʻoe e hoʻohālikelike i ka hana o kāu mau ʻaoʻao e ʻike ai pehea ʻoe e kūʻē ai i ka hoʻokūkū. ʻO kahi laʻana, hiki iā ʻoe ke kālailai i nā backlinks mai nā pūnaewele ʻē aʻe i kāu pūnaewele. (Kuhi ʻia kēia hana i kekahi manawa ma ke ʻano he "link link").
Kōkua ka loiloi kalepa ʻana i ka ʻike i nā kumu waiwai o kāu poʻe hoʻokūkū o ka pūnaewele, e like me nā pūnaewele kuhikuhi kiʻekiʻe. ʻAe kēia iā ʻoe e komo i loko o ka nitty-gritty pehea e ana ai kāu mau pūnaewele a me nā mea o kāu poʻe hoʻokūkū i ka lōʻihi o ka lōʻihi o ke kau a me nā helu kaulike. Hoʻohui ʻia, hāʻawi nā kumuwaiwai kalepa i kahi nānā o nā kahakaha kūʻai paʻi uila o kahi hui o nā mea hoʻokūkū i ka manawa hoʻokahi. No kēlā mau mea hou i ka ʻōlelo SEO, ʻo "bounc rates" ka pākēneka o nā kipa kipa i kahi pūnaewele a laila haʻalele me ka ʻole o ke kiʻi ʻana i nā ʻaoʻao ʻē aʻe ma ka pūnaewele like.
Hāʻawi ka Overview Overview i kahi mea hou aʻe ma mua o kahi hōʻuluʻulu manaʻo o kāu SEO hoʻokūkū hoʻokūkū. Hiki iā ʻoe ke ʻike i nā huaʻōlelo kikoʻī āu i hoʻopaʻa ai a me ke komo ʻana i ka hana pili o kāu mau kāʻei ma ka ʻoneki a me nā pūnaewele paʻalima.
Ua loaʻa iā SEMrush nā hōʻailona maikaʻi he nui ma ka pūnaewele akā ua hoʻohewa ʻia no ka hoʻohana ʻana i nā huaʻōlelo SEO e like me "SERP" i mea e hoʻokaʻawale ai i nā mea hoʻohana ʻike ʻole. He $ 99.95 ka uku no ke kau inoa inoa "Pro" i kēlā me kēia mahina e pili pū ana me ke kiʻi ʻana i nā pono hana SEO āpau.
3. SEO Punawelewele
He mea kolo pūnaewele ʻo SEO Spider akā he palena iki ka mana manuahi
Hana ʻia Punawelewele SEO I kinohi ma ka makahiki 2010 e ka huaʻōlelo euphemistic "e ʻuwā mai nei ka rana". ʻO nā mea kūʻai aku o kēia mea kolo kolohe me nā mea pāʻani nui e like me Disney, Shazam a me Dell.
ʻO kekahi o nā hiʻohiʻona nani o SEO Spider kona hiki ke hana i kahi hulina URL wikiwiki, a me ke kolo ʻana i kāu pūnaewele e nānā i nā ʻaoʻao haki. Mālama kēia iā ʻoe i ka pilikia o ke kaomi lima ʻana i kēlā me kēia loulou e kāpae i nā hewa 404.
Hāʻawi ka mea hana iā ʻoe e nānā i nā ʻaoʻao me nā lepili inoa nalowale, nā pālua meta pālua, a me nā lepe lōʻihi hewa ʻole, a me ka nānā ʻana i ka helu o nā loulou i kau ʻia ma kēlā me kēia ʻaoʻao.
Aia kekahi mana manuahi a uku ʻia o SEO Spider. Loaʻa i ka mana manuahi ka hapa nui o nā hiʻohiʻona maʻamau e like me ke kolo ʻana i nā ala ʻē aʻe akā kaupalena ʻia kēia i 500 mau URL. Hana kēia i ka mana "minimal" o SEO Spider i kūpono wale no nā kāʻei liʻiliʻi. ʻO ka mana i uku ʻia he $ 180 i kēlā me kēia makahiki a me nā hiʻohiʻona holomua me ke kākoʻo ʻenehana manuahi hoʻi.
4. Nā Mea Hana SEO Majestic
ʻIke aliʻi o nā mea āpau hope loa
Ua loaʻa iaʻu Nā Mea Hana SEO Majestic Hoʻonani mau ʻia e nā poʻe koa SEO mai kona hoʻomaka mua ʻana i ka makahiki 2011. ʻO kēia kekahi o nā mea hana SEO kahiko loa i loaʻa i kēia lā.
ʻO ke kia nui o nā pono hana ma nā backlinks, nā loulou ma waena o kekahi pūnaewele a me kekahi. He hopena nui kēia i ka hana SEO, a no ka mea, he nui ka nui o ka data Majestic.
Hiki i nā mea hoʻohana ke ʻimi i kahi "papa kuhikuhi hou" i kolo a hōʻano hou ʻia i ka lā holoʻokoʻa, a me kahi "index index" i mahalo ʻia ma ka pūnaewele no kāna loaʻa wikiwiki ʻana. ʻO kekahi o nā hiʻohiʻona i makemake nui ʻia ʻo ka "Majestic Million" e hōʻike nei i kahi kūlana o nā pūnaewele XNUMX miliona kiʻekiʻe ma ka pūnaewele.
ʻO ka mana o ka "Lite" o Majestic he $ 50 no kēlā me kēia mahina a pākuʻi ʻia i nā hiʻohiʻona pono e like me ka checker backlink nui, kahi moʻolelo o nā kāʻei kapu, IP a me nā subnets a me Majestic's built "in Site Site." ʻO kēia hiʻohiʻona, i hoʻolālā ʻia e hāʻawi iā ʻoe i kahi nānā o kāu hale kūʻai pūnaewele, ua loaʻa i kekahi mau manaʻo maikaʻi ʻole ma muli o ka nānā ʻana i kahi lā. ʻAʻohe o ka Majestic hoʻohui pū ʻia ʻo Google Analytics.
Banana Pro
Kākoʻo ʻia nā mea kūʻai aku hulina i kākoʻo ʻia
ʻO Moz Pro He paepae ia o nā pono hana SEO e manaʻo e kōkua iā ʻoe e hoʻonui i ke kaʻa, kūlana, a me ka ʻike ma nā hopena o nā ʻenekia.
Hoʻopili nā mea hana nui i ka hiki ke loiloi i kāu pūnaewele ponoʻī me ka hoʻohana ʻana i ka punawelewele ʻo Moz Pro, kahi e kuhikuhi ai i nā pilikia i hiki ke ʻae ʻia a me nā ʻike e hiki ke hana ʻia. Aia kekahi hiki ke nānā i nā kūlana o kāu pūnaewele ma nā haneli a i ʻole he mau kaukani huaʻōlelo no kēlā me kēia pūnaewele.
Aia pū kekahi mea hana noiʻi huaʻōlelo e kōkua i ka ʻike ʻana i nā huaʻōlelo nui a me nā hui huaʻōlelo e ʻoi aku ka maikaʻi no ka māka ʻana, a aia pū kekahi mea hana loiloi backlink e kāwili i ka nui o nā metric me ka heleuma i hoʻopaʻa ʻia i nā loulou a me kahi mana palena papaha.
Hoʻomaka ʻo Moz Pro i $ 99 i kēlā me kēia mahina no ka papahana Maʻamau e uhi ana i nā pono hana maʻamau. Hāʻawi ka papahana Medium i kahi ākea ākea o nā hiʻohiʻona no $ 149 i kēlā me kēia mahina, a loaʻa pū kekahi ka hoʻāʻo manuahi. E hoʻomaopopo e hele mai nā hoʻolālā me kahi hōʻemi 20% inā uku ʻia i kēlā me kēia makahiki. Loaʻa nā hoʻolālā hou aʻe no nā pono a me nā pono o ke keʻena, a aia he uku hou no nā papa inoa kūloko a me nā pono hana ʻikepili STAT.
ʻOiai ʻaʻole ʻoe e kau inoa no Moz Pro, loaʻa nā helu o nā pono hana manuahi. Aia pū kekahi kaiāulu kākoʻo nui e mākaukau e hāʻawi i ke kōkua, ʻōlelo aʻoaʻo a me ke alakaʻi ma o ka laulā o nā pilikia kūʻai hulina.
Mea Hana SEO Mea Manuahi Loa
ʻOiai ua kahakaha mākou i nā pono SEO uku maikaʻi ʻia, hāʻawi ka helu o nā pūnaewele i nā pono hana i ʻoi aku ka palena a manuahi hoʻi e hoʻohana. E nānā mākou ma aneʻi i nā koho manuahi.
1. SEOQuake
ʻO SEOquake kekahi o nā mea hoʻopihapiha toolbar i makemake nui ʻia. Hāʻawi iā ʻoe e nānā a mālama i nā palena o ka ʻenekia huli ma ka lele a hoʻohālikelike iā lākou me nā hopena i loaʻa no nā papahana ʻē aʻe. ʻOiai ʻaʻole hiki ke hoʻomaopopo ʻole ʻia nā hōʻailona a me nā helu a SEOquake i hoʻohana ʻole ai, e mahalo ana nā mea hoʻomohala mākaukau i ka nui o nā kikoʻī a kēia mea hoʻohui.
Hiki iā ʻoe ke ana i nā kikoʻī e pili ana i ka helu o nā malihini kipa a me ko lākou ʻāina, e kiʻi i ka mōʻaukala pili pūnaewele ma kahi pakuhi, a me nā mea hou aʻe. Aia ka pihi hana me nā pihi e hoʻohou i ka papa kuhikuhi Google o kahi pūnaewele, nā backlinks, ka pae SEMRush, nā makemake o Facebook, ka papa kuhikuhi Bing, nā helu helu Alexa, nā makahiki waihona pūnaewele a me kahi loulou i kahi ʻaoʻao Whois. Aia kekahi pepa hoʻopunipuni kōkua a me ka ʻaoʻao diagnostic e kiʻi i kahi maka manu o nā pilikia kūpono (a i ʻole nā manawa kūpono) e hoʻopili ana i kahi ʻaoʻao a pūnaewele paha.
2. ʻO Google AdWords Keyword Planner
He mea nui ka ʻike ʻana i nā huaʻōlelo kūpono e mākaukau ai i ka hoʻomākaukau ʻana i kāu kope pūnaewele. ʻAʻole hiki ke maʻalahi ʻo ka hoʻohana ʻana i nā huaʻōlelo huaʻōlelo manuahi a Google, ʻāpana o Adwords. E hoʻokomo i kāu URL pūnaewele i loko o ka pahu, e hoʻomaka e nānā i nā huaʻōlelo i manaʻo ʻia, a hele. ʻO Jill Wallen, Luna Nui o HighRankings.com kahi mea aloha a hāʻawi i nā ʻōlelo aʻoaʻo no kēlā mau mea hou i ka ʻōlelo ʻoi loa o ka huaʻōlelo: "E hoʻohana pono i kēia mau huaʻōlelo i kāu ʻike pūnaewele."
Eia nō naʻe, ʻoiai he pono no ka noiʻi ʻana i nā huaʻōlelo nui, he mea nui e hoʻomaopopo ʻo nā helu i hāʻawi ʻia he hoʻokokoke ma mua o nā helu kikoʻī, a ua manaʻo ʻia e hāʻawi i kahi kuhi i ka kaulana ma mua o ka nui o ka huli i ka manawa maoli.
3. Hoʻomaikaʻi ʻo Google
ʻO kekahi mea hana Google hou aʻe ma kēia papa inoa (ʻaʻohe mea kupanaha). ʻAʻole no ka nāwaliwali o ka puʻuwai ka optimization a e hōʻoluʻolu ʻole i nā loea SEO ʻike ʻia. ʻAʻole wale ʻo SEO e pili ana i nā kūlana, a me ka ʻole o ke kaulike kūpono o ka ʻike e hoʻokomo i kāu poʻe kipa a hoʻonui i ka hoʻohuli ʻana, e nalowale paha ka maikaʻi maikaʻi.
Kōkua ka lawelawe manuahi a Google i ka lawe ʻana i ka wānana ma waho o ka pāʻani, e ʻae iā ʻoe e hoʻāʻo i ka ʻike o kāu pūnaewele: mai ka hoʻāʻo ʻana A / B maʻalahi i ʻelua ʻaoʻao ʻokoʻa i ka hoʻohālikelike ʻana i kahi hui holoʻokoʻa o nā ʻaoʻao i kēlā me kēia ʻaoʻao. Loaʻa i nā hiʻohiʻona pilikino no ka mea ʻala iki i nā mea. E hoʻomaopopo i mea e hana ai i kekahi o nā hoʻokolohua multivariate ʻoi aku ka paʻakikī, pono ʻoe i ka manawa a me ka manawa kūpono e hana ai i nā hopena, e like me kāu me Analytics.
4. Ahrefs Backlink Checker
ʻO ka hoʻomaopopo ʻana i nā loulou (nā pūnaewele e hoʻopili iā ʻoe) e ʻae i nā mea nona ka pūnaewele a me nā mea paʻi e ʻike i nā manawa loulou a lākou e nalo ai. E hoʻokomo iā Ahrefs, ʻo ia paha kekahi o nā mea pāʻani ikaika loa.
Mālama lākou i kekahi o nā papa kuhikuhi backlink nui loa i loaʻa i kēia manawa me 17 trillion mau loulou i ʻike ʻia, e uhi ana iā 170 miliona mau aʻa aʻa. ʻOiai ʻaʻohe manuahi ʻo Ahrefs, ʻo ka hiʻohiʻona Backlink Checker kahi, e hāʻawi nei i kahi kiʻi paʻi kōkua e hoʻopili pū ana i kāu helu kikowaena, Top 100 Backlinks, Top 5 Canonical Links, a me nā ʻaoʻao kiʻekiʻe 5, kahi palena iki e hāʻawi i kahi ʻano o ka Ahrefs. hāʻawi.
ʻO nā pūnaewele hoʻolaha maikaʻi loa he 30 kiʻekiʻe a me nā pono hana ma nā pūnaewele kaiaulu
maikaʻi loa ia